Executive Conference | General Sessions

HIDA Executive Conference


Save The Date! March 14-17, 2022 | Fort Lauderdale Marriott Harbor Beach Resort & Spa, FL

General Sessions

Tues↓ Wed↓ Thurs↓

   Tuesday, March 15, 2022


8:30-9:45am ET
A Business Approach To Healthier Communities
A Conversation With 20th Surgeon General Jerome Adams
With Matthew J. Rowan, President & CEO, HIDA

Jerome Adams, M.D.

Attendees at the virtual Streamlining Healthcare event in September loved hearing from former U.S. Surgeon General Jerome Adams, M.D. – and wanted more. At the Executive Conference, participants will have the opportunity for a live dialogue with this dynamic leader. Dr. Adams, a board-certified anesthesiologist who emerged to the forefront as a result of COVID-19, now serves a leading advocate for health equity. He will answer questions and share insights on such topics as:

  • The long-term impact of COVID-19 on healthcare and the nation
  • The positive business impacts of diversity, equity and inclusion initiatives
  • How businesses can become change-makers and forces for health in their communities

10:15-11:15am ET
Global Transportation Crisis And Its Implications for Healthcare Supply Chain
With Linda Rouse O'Neill, Vice President, Supply Chain Policy and Executive Branch Relations, HIDA

Global supply chain congestion is expected to continue to drive delivery delays and price increases through 2022 or longer. In this session, get insights on what’s ahead and how healthcare and transportation leaders are working to address the challenges . We’ll talk about:

  • What’s ahead for shipping access and delivery times for the balance of 2022 and beyond
  • How federal leaders, port officials, and transportation rail leaders are working to resolve shipping and port bottlenecks
  • How businesses should adapt their supply chain strategies in the face of worldwide shipping challenges

1:00-2:00pm ET
Rethinking The Workforce: Post-Pandemic Hiring And Retention Strategies

As the economy emerges from the pandemic, businesses need people – but finding and keeping employees has become harder than ever. Recent research shows that hiring is a top priority for 84% of CEOs – and that up to three-quarters of workers are activity thinking about leaving their jobs. In this session, get expert ideas for retaining your strongest team members, and attracting new talent.

  • Why work-life balance has emerged as employees’ top priority, and how that is defined and perceived
  • Where and how to find the next generation of talent
  • Whether businesses should rethink traditional job requirements, such as university degrees or years of experience
  • What changes leaders can make right away to increase employee retention

2:30-3:30pm ET
The Post-Acute Care Crisis

Governor Mark Parkinson, President and CEO,
American Health Care Association and National Center for Assisted Living (AHCA/NCAL)

Gov. Mark Parkinson is sounding the alarm about how the pandemic was made the severe challenges impacting post-acute providers even worse. Parkinson, the 45th Governor of Kansas, ran post-acute facilities for more than 10 years and now leads the association which represents over 14,000 skilled nursing facilities and assisted living centers. In this session, he’ll share insights on why the challenges have become a crisis, and how suppliers can help.

  • 99% of nursing homes and 96% of assisted living facilities in the U.S. are facing a staffing shortages
  • As a result, nearly every facility is asking staff to work overtime or extra shifts, and 58% of nursing homes are limiting new admissions
  • 78% of nursing homes and 61% of assisted living facilities are concerned workforce challenges might force them to close

    Wednesday, March 16, 2022

8:30-9:30am ET
Supply, Demand, And Inflation: Economic Trends For 2022 And Beyond

Brian Beaulieu, President, Institute for Trend Research

With their 94.7% accuracy rate, the annual Beaulieu economic forecast is a can’t-miss event of the Executive Conference. This year, Brian Beaulieu (Alan’s twin brother!) will offer a clear forecast for key economic along with strategic advice for growing your business amid uncertainty.

  • Why it’s the perfect time to borrow money and invest in your business
  • What’s ahead for inflation, consumer demand, and employment
  • How the Biden infrastructure legislation will impact the economy and business opportunities
  • Whether the pandemic has shifted predictions for a major global depression in the next decade

9:45-10:30am ET
Getting Ahead Of The Next Pandemic

COVID hasn’t inoculated the world against the new potential pandemic, but it has brought many lessons about preparedness. In this session, hear from one of the nation’s leading epidemiologists about what the next challenge might be, whether we’re better prepared as a result of the pandemic, and what industry organizations should be doing now.

  • What’s been learned, worldwide, from the COVID crisis
  • How those lessons are being applied to monitor for and respond to the next threat
  • What this means for healthcare supply chain

10:30-11:30am ET
What’s Next For Healthcare: Discerning The New Rules Of Competition, Consumer Preference, And Care Delivery

Bradford Koles, Vice President and National Spokesperson, The Advisory Board

As the country emerges from the COVID-19 pandemic, many leaders across the healthcare industry are waiting anxiously for the new normal to reveal itself. But many of the decisions that will shape the future of healthcare have yet to be made. This insightful and entertaining presentation, based on comprehensive research by one of the nation’s leading healthcare strategy organizations, will examine the structural elements of the industry that are currently in flux—and what actionable steps leaders can take to influence the trajectory of those shifts.

  • How the pandemic has (and hasn’t) shifted the dynamics of influence and power across the healthcare industry
  • What the combined forces of the pandemic, Biden administration, and Democrats’ narrow majority in Congress mean for the future of the healthcare purchasing landscape
  • Which structural elements of the industry are in flux during the peri-COVID-19 era, especially the future of telehealth, home-based care, value-based care, transparency, physician partnership, and health equity

    Thursday, March 17, 2022

8:30-9:30am ET
Policy And Payment Outlook For 2022

Patrick Bailey, Vice President, Congressional Relations, HIDA

Linda Rouse O’Neill, Vice President, Supply Chain Policy and Executive Branch Relations, HIDA

Taxes, tariffs, reimbursement: you can’t afford not to know about critical policy issues impacting manufacturers, distributors, and healthcare providers. HIDA’s Government Affairs team will provide critical insights on what’s happening now, and what’s ahead, for the issues that matter most to your business. Topics will include:

  • Current status of key medical products issues: tariffs, EUAs, and more
  • MACRA, PAMA, PDGM, and the rest of the alphabet soup of changes impacting provider reimbursement
  • Medicare and Medicaid funding trends
  • New infrastructure legislation’s potential impact on transportation challenges
  • Trends to watch in this election year