Supply Chain Visibility Conference
Supply Chain Visibility Conference
February 9-11, 2022 | Hyatt Regency Coconut Point, Bonita Springs, FL

How Can Healthcare Companies Better Align Supply And Demand?

The Supply Chain Visibility Conference brings manufacturers, distributors, group purchasing organizations, and providers together to discuss ways to work together better to ensure product availability, improve forecasting, and better support patient care. Launched in 2019, this unique working conference provides an opportunity for dialogue and a venue for identifying and advancing best practices that improve supply chain resilience and visibility.

This year’s conference is more important than ever – a chance to leverage momentum from the pandemic to advance visibility and readiness in the healthcare supply chain. The Supply Chain Visibility Conference provides an ideal venue for discussing challenges and advancing preparedness and collaboration.

Who Should Attend

  • Healthcare industry leaders and professionals involved in:
    • Supply chain management
    • Demand planning and forecasting
    • Operations
    • Inventory management
    • S&OP processes
    • Strategic/national accounts management
    • And NEW this year: transportation and logistics professionals
  • Manufacturers, distributors, health system supply chain leaders, group purchasing organizations (GPOs), and IT/solutions providers
  • Anyone else interested in improving supply and demand visibility, forecasting, and inventory availability in the healthcare supply chain

How You’ll Benefit

  • Gain new ideas for improving demand planning and forecasting, better managing inventory and logistics, and reducing supply chain disruptions
  • Participate in working discussions aimed at identifying ways to improve supply chain collaboration and ensure product availability
  • Guide the industry initiative to increase visibility and reduce shortages, disruptions, and waste in the supply chain
  • Connect with peers to discuss your challenges and brainstorm solutions
  • Meet your counterparts from “the other side of the table” and build the relationships that will enable you to improve joint processes
  • Take away insights for improving your supply chain efficiency and resilience

Kudos From Previous Attendees

Evaluation Comments From 2020 In-Person Event

  • “Great conversations about challenges with a focus on elevating the industry.”
    Rachel Martin, AVP, Resiliency and SCO Strategy, Vizient
  • “It was a great conference. Probably the most interactive and across the board, the most solution driven that I’ve been part of.”
    Joseph Goyne, Senior Director, Logistics, Geisinger Health System
  • “Great place to collaborate with the various partners in the healthcare supply chain and to understand the challenges at each tier.”
    David Hovan, Vice President, Supplier Operations, McKesson

Evaluation Comments From 2021 Virtual Event

  • “HIDA's Supply Chain Visibility Conference delivers great value--the chance to step back from the day-to-day grind to think BIG, learn from industry leaders, and collaborate with peers to better serve patients and providers.”
  • “A great forum for industry thought leaders to share key learnings, methodologies, best practices, and trends."
  • “The conference addressed a wide spectrum of important topics relative to the healthcare industry and the current pandemic. I have several take-aways I can bring back to my team and put into action.”
  • “Great way to hear/learn what others are doing in a similar situation (and possibly problem solve an issue you may be having.) We are in this together!”


It’s important to get back to business – but even more important to do so safely. HIDA and the conference hotel are taking important steps to protect attendees during the conference.
Attendees at 2022 in-person HIDA meetings and events must be fully vaccinated against COVID-19, following CDC guidelines. HIDA is partnering with CLEAR for vaccination verification services. Attendees are highly encouraged to wear masks indoors. Other conference safety protocols include:

  • Enhanced cleaning procedures at the hotel.
  • Outside venues for most food and beverage functions (hooray for meetings in south Florida!)
  • Safe food and beverage serving procedures.
  • No-contact greetings. Please replace handshakes, hugs etc. with a friendly verbal greeting or wave to maintain distancing.
  • Supplies including masks, sanitizer, wipes and rapid tests out and available.
  • Increased spacing between seats at meetings and social functions.
  • Relaxed cancellation policies so you feel comfortable staying home if they are experiencing any symptoms of illness.
  • COVID-19 Code of Conduct.

Please review details of HIDA’s safety protocols, including the COVID-19 Code of Conduct and details about the CLEAR Health Pass here.

Registration And Pricing

Register By Mail►
(Adobe PDF File)
Additional Registration Options
Call: 231-267-5296

Registration Fees

  • Member: $749 per person
  • Non-member: $1,249 per person

Registration Policy
Space may be limited. Registration is first-come, first served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in the HIDA materials.

Cancellation Policy
If you have to cancel your registration due to illness, exposure, a change in company travel policy, or travel issues, HIDA will refund your full registration fee.

Distributor Contact:

Kelley Taft»
Senior Director of Membership
HIDA, 703-838-6127

Manufacturer Contact:

Cindy Chen, MS»
Director, Associates Program
HIDA, 703-838-6114


All sessions are listed in Eastern Time. Times and topics subject to change. 

Wed↓ Thurs↓ Fri↓

Wednesday, February 9, 2022

12:00-3:00pm ET
Supply Chain Visibility Steering Committee Lunch and Meeting

2:00-5:00pm ET
Shipping And Logistics Workgroup

3:15-5:30pm ET
Healthcare Supply Chain Collaborative Steering Committee Meeting

6:00pm-7:30pm ET
Supply Chain Visibility Conference Welcome Reception

Thursday, February 10, 2022

7:30-8:30am ET
Networking Breakfast

You’re in for a big day, so be sure to arrive in time to meet new friends and enjoy the breakfast buffet.

8:30-9:30am  ET
Breaking Down The Barriers to Healthcare Supply Chain Visibility

As we prepare for a post-pandemic environment, the challenges to healthcare supply chain visibility are more dynamic and probably greater than ever -- but so are the potential benefits. This talk will unpack what visibility really means and what it requires (spoiler alert – tech is only a part of it). It will shed light on how the current focus on resilience both drive and hinder improved visibility, and more importantly, coordination in the supply chain moving forward. Led by one of the top U.S. experts studying heathcare supply chain, the presentation will address:

  • Why healthcare is still struggling to achieve visibility while other industries have made big strides (you know when your Uber-Eats delivery is arriving, but not your truckload of PPE!)
  • How visibility relates to, and sets the stage for, resilience
  • What key factors should be top of mind for supply chain executives as they plan for the future

David Dobrzykowski, Ph.D., University of Arkansas Dept. of Supply Chain Management

9:30am-10:00am ET
Better ETAs: Getting Visibility To Freight And Deliveries

When it comes to visibility, accurate ETAs are mission-critical. Customers want to know when the product is going to arrive – and to be alerted in advance of delivery delays. In this session, hear about Cardinal Health’s progress on the road to better ETAs, including what they have achieved so far, what barriers they’ve encountered, and where they hope to go. Topics will include:
  • How robotic process automation works to provide better information on current delivery times (think Waze)
  • What data packets do as they flow with products through transportation channels
  • Why AI is just one piece of the solution

Peter Bennett, Vice President, US Demand and Supply Planning, Cardinal Health

10:00-10:20am ET
Table Discussions

Roundtable conversations are one of the most popular elements of the Supply Chain Visibility Conference. At your table, you’ll meet participants from all segments of the supply chain, including manufacturers, distributors, GPO leaders, and healthcare providers, and share perspectives on common challenges. During this first roundtable discussion, meet your fellow participants, and discuss barriers to supply chain visibility.

10:20-10:45am ET

10:45-11:40am ET
Breakout Sessions

Choose the breakout session most appropriate to your responsibilities:

  • Outside-In Demand Planning
    Moderator: Nikki Carter, Global Demand Planner, Cardinal Health

  • Trucks And Trains: Evaluating And Balancing Domestic Shipping Options
    Moderator: Jon Archer, Sr. Manager Intl Freight Operations, McKesson

  • Systematically Managing Supply Chain Disruptions
    Moderator: Kim Anders, VP of Strategic Supplier Engagement, Premier, Inc.

11:55-12:25pm ET
Managing Supply And Demand During a Pandemic

Supply and demand planning in healthcare has never been simple – but during the pandemic, it became even more difficult. To achieve forecasts needed to drive procurement decisions during this volatile period, McKesson Medical-Surgical had to use non-traditional tools and processes to improve its decision making. Gain insights on:
  • The interdepartmental collaboration required to build and implement accurate models
  • Capabilities of current forecasting software
  • Tying demand projections to procurement strategies
  • Leveraging external information to build forecast and model ever changing supply chain variables such as lead time and sourcing changes

Holly Farrell, Senior Global Inventory Leader, McKesson Medical-Surgical

12:25-12:45pm ET
Table Discussions: Tools And Methods For Inventory Visibility

12:45-1:45pm ET
Lunch And Visits With Tech Solutions Exhibitors

1:45-2:35pm ET
Breakout Sessions

Choose the breakout session most appropriate to your responsibilities:

  • Sharing Forecast Info With Trading Partners
    Moderator: Rachel Martin, VP Resilience & SCO Strategy, Vizient

  • Global, Multi-Modal Freight Management
    Moderator: Greg Zimmer, VP Business Development, Apex Logistics International

  • Defining, Tracking, And Reducing Backorders
    Moderator: Tim Vogt, Associate Director Global S&OP, BD Medical

3:00-3:30pm ET
Creating Product Supply Visibility: B. Braun Case Study

In this case study, find out how B Braun Medical is working with channel partners and key customers to implement new information-sharing tools the company created using its existing Microsoft applications. The company can now collaborate with trading partners, providing the latest supply, demand, inventory, and shipping information by distribution center down to the SKU level. The team is continuing to evolve the tool to create one single point of truth for their supply chain to the end user healthcare facility. The ultimate goal is to create customer transparency, identify potential issues early, and collaborate to create solutions.
  • See a demo of the tool
  • Learn how this kind of visibility reduces finger-pointing between trading partners
  • Consider what’s next, as applications like this expand via artificial intelligence

Jeremy How, Vice President, Sales Operations, B. Braun Medical

3:30-4:15pm ET
Using Technology To Improve And Accelerate Supply Chain Excellence

We know what we want: a fully visible supply chain where trading partners communicate and coordinate to prevent or manage disruptions and ensure that products get to healthcare providers when and where they are needed. But the investments required to get there seem enormous. In this highly interactive session, one of the world’s leading supply chain experts will help you think about these challenges and create your own roadmap for improvement. Discuss how to:
  • Accelerate digital capabilities while mitigating technology investment risk
  • Understand and categorize the smorgasbord of rapidly changing supply chain technologies and methods: from intelligent demand management to control towers and digital twins
  • Prioritize technology investments: what would have the most value to my stakeholders
  • Create supply chain plans that reflect real-world supplier and transportation constraints
  • Learn from best practices in other industries

Peter A. Bolstorff, Executive Vice President, Corporate Development, Association for Supply Chain Management (ACSM) Author, “Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model”

4:15-4:45pm ET
Tech Solutions – 5 Ideas in 30 Minutes

Automation is critical to improving supply chain visibility. In this session, hear from technology providers and get a quick look (think “Shark Tank”) at the solutions they offer.

4:45-5:30pm ET
Tech Solutions Exhibits With Wine & Cheese

Network with fellow attendees and sponsors before heading out for dinner.

5:30pm » ET
Free Evening For Networking Dinners

The evening is open, so grab some new friends and explore lovely Bonita Springs.

Friday, February 11, 2022

7:30-8:30am ET
Networking Breakfast

8:30-9:15am ET
What’s Ahead For Global Shipping?

Global supply chain congestion is expected to continue to drive delivery delays and price increases through 2022 or longer. In this session, get insights on what’s ahead, and find out what HIDA and its allies are doing to find ways to expedite medical supply shipments.
  • See what experts are predicting for shipping access and delivery times for the balance of 2022
  • Learn about HIDA’s work with the Federal Maritime Commission, port and rail leaders, and the White House to develop a fast-pass program for critical medical products
  • Share ideas on adapting supply chain strategies in the face of worldwide shipping challenges

Linda Rouse O’Neill, Vice President of Supply Chain Policy and Executive Branch Relations, Health Industry Distributors Association

9:15-9:45pm ET
Advancing Best Practices in Allocation Management

The severe and prolonged shortages created by the pandemic spurred the industry to look for ways to improve allocation practices. In this session, we’ll discuss the new best practices developed in 2021 by HIDA’s Allocations Workgroup and talk about ways to implement those practices with trading partners.

9:45-10:10am ET

10:10-10:30am ET
Table Discussion – Takeaways

10:30-11:00am ET
Tables Share Insights

11:00-11:40am ET
Where’s It Really Made? Defining And Determining Country of Origin

Pandemic-driven product shortages have sparked new industry interest in knowing where critical medical products are made. But determining country of origin is more challenging that you’d expect – in fact, there are at least seven different official definitions for it from various government agencies. In this session, we’ll discuss:
  • Why healthcare providers want to understand product risks by geography
  • How far supply chains should be tracked: tier 1 suppliers, or all the way back to raw materials?
  • What industry efforts are already underway, and where they hope to go

Charlotte Perkins, Vice President of Supplier and Portfolio Management, Owens & Minor

Jesse Schafer, Executive Director, HIRC

11:40-11:50am ET
Action Items

Hotel Reservation Information - Book Today To Save!

Hyatt Regency Coconut Point


Book Online Now

By Phone: Call 239-444-1234, and reference HIDA’s group code G-BHEA

Rate: $289 per night (plus taxes and fees)
Credit card is required for guarantee. Guest must cancel room reservations 72 hours in advance to receive a full refund.  

Room Block Cut-Off: Now extended to 5pm, January 21, 2022
After the cut-off date, rooms will be booked on a space available basis only and rates are subject to change.

Hotel Address:
Hyatt Regency Coconut Point Resort and Spa
5001 Coconut Road
Bonita Springs, FL 34134

Your Safety And Comfort Onsite Are A Top Priority

HIDA is committed to the wellbeing of attendees onsite at the Supply Chain Visibility Conference. View details on hotel safety protocols and amenities at the Hyatt Regency Coconut Point.

Become An Event Sponsor


Event Sponsor

HIDA offers a range of sponsorship packages to help your company achieve brand exposure to Supply Chain Visibility Conference participants. Download our PDF flyer to see which companies you can reach as a conference sponsor.

Presenting Sponsor
(limited to 5 companies)

Member: $4,500  | Non-Member: $6,500


  • Five minutes uninterrupted time to demo/showcase your product or service to attendees during a 30-minute technology session on schedule of events
  • Two full registrations
  • Exhibit booth with standalone exhibit time
  • Recognition in marketing, web and onsite branding


Nightly Schedule of Events Email Sponsor (limited to 2 companies)

Member: $1,500 | Non-Member: $2,500


  • Email goes to all attendees each night of the conference
  • Schedule of events, attendee list, updates listed
  • Top Banner ad with redirect to website of your choosing


Education Session Sponsor

Member: $3,000  | Non-Member: $4,500 


  • Session introduction by company representative
  • One full registration
  • Recognition in marketing, web and onsite branding

Reception Sponsor (limited to 1 company)

Member: $3,000  |  Non-Member $4,500


  • Reception welcome by company representative
  • One full registration
  • Recognition in marketing, web and onsite branding

Customized sponsorship packages are also available. To learn more, contact Julie Berry today.

Sponsorship Contact:

Julie Berry»
Senior Director, Conferences and Sponsorships, HIDA

The Health Industry Distributors Association (HIDA) is committed to a respectful and safe experience for all participants, regardless of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, and any other characteristic protected by applicable federal, state or local laws. HIDA does not tolerate discrimination, intolerance, harassment, or aggression at any HIDA event, either in person or via electronic communications. Any discriminatory, harassing, inappropriate, or aggressive behavior should be reported to an employee of HIDA or to the event staff immediately. Anyone engaged in inappropriate behavior is subject to removal from the event at HIDA’s discretion.