Recorded Virtual Conference | April 12, 2023

Lab/Physician Customer Insights Conference

If you work in the lab or physician market space, plan now to attend HIDA’s virtual Lab/Physician Customer Insights Conference. Industry experts will identify important trends to keep an eye on and regulatory changes that will ultimately impact your customers’ buying decisions. It’s your opportunity to learn directly from providers what their biggest challenges are and how vendor partners can help.

The 2023 virtual conference was recorded and is available for purchase. Please click on the "Register" button below to gain access to the session recordings.

Who Should Attend
  • Marketing leaders
  • Sales reps
  • Sales managers
  • Executive leadership
  • Strategic planning professionals
How You’ll Benefit
  • Gain insights on what’s ahead for physician offices, physician office labs, reference labs, hospital labs, and more
  • Understand your customers’ current and future procurement models, testing needs, and strategic challenges
  • Learn about Medicare reimbursement changes impacting these segments including telehealth coverage, quality measures, PAMA, and more


(All sessions are listed in Eastern Time. Times and topics subject to change.)

11:00-11:30am ET
Lab & Diagnostics: Trends And Outlook

The lab is facing complex issues as demand increases and staffing decreases. Tune in to this session with biotech industry executive and healthcare expert Mara Aspinall as she reviews the biggest trends in lab and uncovers what the future may hold as automation and other disruptors change the customer perspective. In this session, we’ll discuss:

  • Lab market trends reshaping the diagnostics market landscape
  • The growing role of home testing what to expect post-pandemic
  • The future of automation and digitization in the lab

Mara Aspinall
President & CEO

11:45am-12:15pm ET
Making Sense Of Physician Office Consolidation

Well over half of physician practices are now owned by hospital or corporate entities. COVID-19 has accelerated the acquisition of physician offices and prompted many physicians to reevaluate their employment status. In this session, you will gain insights on:

  • The driving forces behind provider decisions to reconsider their employment status
  • Whether the trend will continue and at what rate
  • The growing role of private equity in physician practice ownership
  • What consolidation could mean for vendor relations and buyer decisions
Aimee Greeter

Aimee Greeter

1:30-2:15pm ET
Customer Insights: How Lab Providers Are Addressing Challenges And New Opportunities

Lab providers are continuing to grapple with unprecedented workforce shortages and reimbursement challenges. Gain insights on how they’re adapting new processes and implementing new technologies to alleviate some of the operational challenges.

David Dexter

David Dexter
President & CEO
Sonara Quest Labs

Jane Hermansen

Jane Hermansen
Manager, Outreach & Network Development, Laboratory Medicine and Pathology
Mayo Clinic

Steven Serota

Steven Serota
Wisconsin Diagnostic Laboratories

Elizabeth Hilla

Moderator: Elizabeth Hilla
Senior Vice President

2:30-3:00pm ET
Understanding The Lab Regulatory And Reimbursement Landscape

With unprecedented financial and policy challenges and opportunities for the laboratory industry, tune in to this session to hear about the latest regulatory and reimbursement updates that will affect your customers. In this session, we’ll cover:

  • PAMA updates and the next round of payer information to CMS
  • Implications of the SALSA and VALID Acts
  • Public Health Emergency timeline
Adam Borden

Adam Borden
SVP, Policy & Strategy

3:15-4:00pm ET
Customer Insights: What’s Ahead For Physician Providers

Hear directly from physician and urgent care leaders on what the current landscape is and how they envision the doctor’s office of the future. Each panelist will discuss patient demand trends including the impact of telehealth and other changes to care models.


Lisa Bishop
Vice President, Training & Clinical Development
Premier Health

Richard Bigham
Director of Sales
Atlantic Medical Solutions

Christi Siedlecki

Christi Siedlecki
Grants Pass Clinic

4:15-4:45pm ET
Physician Payment And Regulatory Update

Tune in hear the latest updates to the Physician Fee Schedule. Learn the most important changes to Medicare payment policies, Medicare payment rates and other provisions.

Stephanie E. Quinn
SVP, Advocacy, Practice Advancement & Policy
American Academy of Family Physicians


Four Easy Ways to Register:

Member Company: First Attendee
Member Company: Each Additional Attendee

Distributor Contact:

Kelley Taft

Kelley Taft
Senior Director, Membership

Manufacturer Contact:

Cindy Chen

Cindy Chen, MS
Director, Associates Program

The Health Industry Distributors Association (HIDA) is committed to a respectful and safe experience for all participants, regardless of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, and any other characteristic protected by applicable federal, state or local laws. HIDA does not tolerate discrimination, intolerance, harassment, or aggression at any HIDA event, either in person or via electronic communications. Any discriminatory, harassing, inappropriate, or aggressive behavior should be reported to an employee of HIDA or to the event staff immediately. Anyone engaged in inappropriate behavior is subject to removal from the event at HIDA’s discretion.