Supply Chain Visibility Conference
Supply Chain Visibility Conference
June 21-22, 2021 | 100% Virtual Event

How Can Healthcare Companies Better Align Supply And Demand?

The Supply Chain Visibility Conference brings manufacturers, distributors, group purchasing organizations, and providers together to discuss ways to work together better to ensure product availability, improve forecasting, and better support patient care. Launched in 2019, this unique working conference provides an opportunity for dialogue and a venue for identifying and advancing best practices that improve supply chain resilience and visibility.

The COVID-19 Pandemic Has Added Urgency To The Effort

This year’s conference is more important than ever – a chance to examine lessons from the pandemic and use them to advance visibility and readiness in the healthcare supply chain. The Supply Chain Visibility Conference is an established event that provides an ideal venue for discussing these challenges and advancing preparedness.

Download The Event Brochure►

Conference Highlights

  • What the pandemic has revealed about supply and demand alignment in healthcare
  • What true “visibility” in the healthcare supply chain requires from trading partners
  • How supply chain partners must prepare for and respond to future outbreaks, hurricanes, and public health events
  • Why it’s critical to build more flexibility and surge capacity into the supply chain, and how to do it

Who Should Attend

  • Supply chain professionals, demand planners and forecasters, operations leaders, inventory management professionals, S&OP professionals, strategic/national accounts leaders
  • Manufacturers, distributors, health system supply chain leaders, group purchasing organizations (GPOs), and IT/solutions providers
  • Anyone else interested in improving demand visibility, forecasting, and inventory availability in the healthcare supply chain

How You’ll Benefit

  • Collaborate to improve demand planning and ensure product availability
  • Guide the industry initiative to increase visibility and reduce shortages, disruptions, and waste in the supply chain
  • Connect with peers and trading partners to discuss demand planning challenges
  • Take-away ideas for ensuring your supply chain continuity

Leveraging The Advantages Of Virtual

For everyone’s health and safety, the 2021 Supply Chain Visibility Conference will be virtual. It’s a great opportunity to bring more team members and benefit from lower registration fees and no travel costs!

View Virtual Platform Orientation►
(Google Drive Link)

HIDA’s virtual platform offers some great advantages:

  • Ability to attract key thought leaders as presenters and panelists
  • Live, face-to-face discussions and networking via video conference
  • Real-time interaction during conference sessions
  • Convenience and cost savings
  • Safety

Kudos From Past Supply Chain Visibility Conference Attendees

“Great conversations about challenges with a focus on elevating the industry.”
Rachel Martin, AVP, Resiliency and SCO Strategy, Vizient

“It was a great conference. Probably the most interactive and across the board, the most solution driven that I’ve been part of.”
Joseph Goyne, Senior Director, Logistics, Geisinger Health System

“Great place to collaborate with the various partners in the healthcare supply chain and to understand the challenges at each tier.”
David Hovan, Vice President, Supplier Operations, McKesson

Registration And Pricing


Registration Fees

  • Member: $599 per person
  • Non-member: $899 per person
  • Healthcare Providers: $499 per person

Registration Policy
Space may be limited. Registration is first-come, first served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in the HIDA materials.

Cancellation Policy
Participants must cancel in writing via mail, email or fax in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available prior to April 12, 2021 and a 50% refund will be available between April 13 and April 30, 2021. While no refunds will be available after May 1, a company may substitute a registrant at any time without penalty.

Distributor Contact:

Kelley Taft»
Director, Membership
HIDA, 703-838-6127

Manufacturer Contact:

Cindy Chen, MS»
Sr. Manager, Associates Program
HIDA, 703-838-6114

Provider/GPO/Service Provider Contact:

Kendall Lemmert, MHA»
Program Manager, Healthcare Supply Chain Collaborative
HIDA, 703-838-6138


All sessions are listed in Eastern Time. Times and topics subject to change.

Jump to: Tuesday, June 22 Sessions↓ | Roundtables↓

Monday, June 21

11:00-11:45am ET
Leveraging Pandemic Lessons To Build Resilience

Matt Gattuso
Matt Gattuso
Sr. Vice President, Enterprise Sales
Owens & Minor

Lisa Hohman
Lisa Hohman
Concordance Healthcare Solutions

Matthew J. Rowan
Matthew J. Rowan
President & CEO

Linda Rouse O’Neill
Linda Rouse O’Neill
Vice President, Government Affairs

The COVID-19 pandemic demonstrated that the U.S. healthcare supply chain needs to be better prepared to respond to sudden increases in demand for medical products. A partnership that includes government, distribution, and healthcare organizations could be leveraged to build a flexible pandemic response infrastructure. Gain insights on key elements for a more robust supply chain, including:

  • Large reserves of PPE and critical equipment positioned close to healthcare providers
  • Expansion of U.S. and nearshored manufacturing capacity to establish a more strategic blend of sources capable of quickly increasing volume during a pandemic
  • Managed, centralized stockpiles serving as a backstop to the commercial supply chain
  • End-user aligned supply chains to avoid surge-driven competition for products

11:50am-12:10pm ET
Roundtables: Introductions

12:15-12:45pm ET
Minimizing Supply Chain Risk: A Health System Case Study

John Frye
John Frye
National Vice President Supply Chain Operations & Finance
CommonSpirit Health

The pandemic spurred CommonSpirit, the nation’s largest nonprofit health system, to carefully examine supply chain risk. The system’s supply chain leaders analyzed product categories by risk exposure and clinical impact, and built capabilities to prevent stockout risk for critical categories. Find out how the system succeeded in:

  • Identifying and reducing upstream constraints
  • Setting minimum inventory levels for its divisions and hospitals
  • Utilizing its technology to facilitate decision-making
  • Increasing owned inventory where needed – without buying warehouses

1:15-1:45pm ET
Tackling The Challenges Of Onshoring

Rob Calia
Rob Calia
VP, Quality Assurance
Medline Industries, Inc.

Margaret Steele
Margaret Steele
Vice President, Sourcing Ops - Medical/Surgical

Most every proposal for increasing supply chain resilience mentions the need to increase domestic and near-shore medical supply manufacturing. But it won’t be easy. In this session, take part in a conversation about the benefits and challenges of moving more manufacturing closer to the U.S.

  • Factors impacting where medical products are made, from labor to raw materials to environment regulations
  • Cost differentials and potential ways to overcome them
  • Benefits of a blended approach to sourcing

1:50-2:10pm ET
Roundtables: Addressing Risk In Your Upstream Supply Chain

2:15-2:45pm ET
Technology Solutions for Improving Visibility: 5 Ideas In 30 Minutes

Check out technology offerings for supply chain management. Each company will have 5 minutes to introduce their solution. If you’re intrigued and want more details, you can visit the vendor’s virtual booth after this session.

2:45-3:15pm ET
Technology Solutions Vendor Visits

Speak directly with technology vendors to learn more about their offerings for improving visibility.

3:30-4:00pm ET
Visibility: The Best Response To Volatility

Elaine Thibideau
Elaine Thibodeau
VP North American Regional Deliver Operations
Johnson & Johnson

Visibility helps to overcome the negative impacts of volatility: that was one of Johnson & Johnson’s top takeaways from the pandemic experience. In many product categories, demand plummeted when elective surgeries were put on hold, creating storage issues for products that weren’t moving. Then, procedure volume recovered more quickly than expected, and new issues arose. In this session, J&J leaders will share what worked best as they responded to the roller coaster of demand, including:

  • Creating new reports and aggregating data in new ways
  • Partnering with customers on new rules of engagement for reporting, delivery of product, and allocations
  • Partner with distributors, 3PLs, and suppliers on workforce and safety issues, inventory management, and more
  • Sharing information up and down the supply chain

4:10-4:40pm ET
Improving Allocation Management

Renee Boyle
Renee Boyle
Senior Director, Product Category Management, MedSurg
Henry Schein

Matt Linabery
Matt Linabery
Marketing Business Director, Respiratory Protection
3M Health Care

Allocation is a critical tool for managing product supply during a shortage or expected shortage. The severe and prolonged shortages created by the pandemic have spurred the industry to look for ways to improve allocation practices. In this session, hear from members of a new workgroup launched to identify best practices in allocation management for healthcare supply chain partners.

4:45-5:00pm ET
Roundtables: Best Practices For Allocations

5:15-6:15pm ET
Virtual Game Night & Networking

Join a virtual team and engage in competition and connection during your very own happy hour game show.

Tuesday, June 22

11:00-11:45am ET
Managing Through Major Shortages

Christine Arme
Christine Arme
Vice President Healthcare Systems, Medical Solutions Division
3M Health Care

David Hovan
David Hovan
VP, Supplier Operations
McKesson Medical-Surgical

Bruce Mairose
Bruce Mairose
Vice Chair Supply Chain Management – Sourcing and Networks
Mayo Clinic

The pandemic caused demand to skyrocket for many types of medical products, from PPE to lab supplies to freezers. In this session, a panel of leaders from across the supply chain will consider how trading partners worked together to manage through the resulting shortages, and what they could have done better. They will examine:

  • The role of allocations and other tools used to conserve supply
  • Information-sharing up and down the supply chain
  • Strategies for ensuring that products went where they were needed most

12:00-12:30pm ET
Near-Term Demand Planning Through Demand Sensing 

Roger Coffin
Roger Coffin
Sr. Manager, Demand Planning
Cardinal Health

Kim McDonald
Kim McDonald
Manager, Commercial Demand & Supply Management

Sean Murray
Sean Murray
Manager, Demand Planning & Purchasing
Trinity Health

Demand planning is typically a mathematical exercise: Take the last year or two of sales history, and apply the best model to get a new forecast. But volatile periods like the COVID-19 pandemic require a much more agile approach, with more attention to short-term trends and a considerably heftier dose of horse sense to predict demand. That’s “demand sensing” – and it’s been critical in meeting fast-changing needs during the pandemic. In this session, gain insights on:

  • Weighting short-term and longer-term demand info
  • Understanding and factoring in changes in customer behavior (for example, double gloving)
  • Using demand sensing information to better manage production and allocation

12:35-12:55pm ET
Roundtables: Working With Your Trading Partners To Better Manage Shortages

1:30-2:00pm ET
A Strategic Approach To Stockpiles

John Fredenberg
John Fredenberg
Deputy Branch Chief, Strategic Logistics
Strategic National Stockpile, Office of the Assistant Secretary for Preparedness and Response

Joe Hamel
Joe Hamel
Director, Program Office for Innovation and Industrial Base Expansion (IBx)
Assistant Secretary for Preparedness and Response

Stockpiles can play a critical role in ensuring that the supply chain is prepared for demand spikes. However, the pandemic has revealed the need to create a stronger stockpile system. In this session, hear from experts on what they’ve learned about stockpiles, what changes should be made, and how the supply chain can work better together on pandemic coordination.

  • Understand the role of the Strategic National Stockpile (SNS) and how it is evolving
  • Consider the flip side of some stockpile requirements, that can put products on the back shelf when they’re needed on the front lines
  • Hear what federal and state agencies and doing to increase both preparedness and coordination

2:15-2:45pm ET
Technology Solutions Vendor Visits

Speak directly with technology vendors to learn more about their offerings for improving visibility.

2:50-3:20pm ET
Disasters Happen. Are We Ready?

Kyle MacKinnon
Kyle MacKinnon
Director, Operational Excellence

Saul Kredi
Saul Kredi
Vice President, Supply Chain Management
Memorial Healthcare System

Hurricanes, snowstorms, fires, and other weather events and disruptions happen every year, and climate change seems to be making them more frequent and more severe. This session will focus on preventing the major supply disruptions that can result.

  • Tools suppliers and customers can use to jointly prepare for a hurricane, snowstorm, or other disruption
  • Strategies to consider, such as sequestered inventories and pre-determined emergency orders
  • The most important elements of your emergency plan

3:25-3:45pm ET
Roundtables: Finalize Recommendations

3:50-4:00pm ET
Conference Wrap-up And Action Items


What Are Roundtables?

Because the Supply Chain Visibility Conference is a working meeting, participants are assigned to small (8-10 people) roundtable groups for focused discussions. Roundtables allow candid, small-group discussions where participants can contribute ideas and learn from each other. Each roundtable includes attendees from across the healthcare supply chain, to ensure that participants gain new perspectives from their trading partners. Roundtables meet regularly during the conference, and their recommendations are used to advance the industry’s work to improve supply chain visibility.

What Will We Talk About During Roundtable Discussions?

  • How are you addressing risk in your upstream supply chain?
  • What data are you prepared to share to improve visibility and demand planning up and down the supply chain? What do you need?
  • How can trading partners work together better to manage through shortages?
  • What recommendations should be advanced to the industry?

Become An Event Sponsor

Event Sponsors

Locus Robotics
Project 44 | Ocean Insights

Single Sponsorships

Gain visibility to Healthcare Supply Chain Collaborative conference participants with one of HIDA's single sponsorships:

Nightly Schedule of Events Email Sponsor - $1,500

Education Session Sponsor - $3,500

Happy Hour Sponsor - $3,500

Presenting Sponsors

Available for a maximum of six companies - $5,500

  • Five minutes of uninterrupted time to demo/showcase your product or service to attendees during 30 minute technology partner session
  • Two full registrations
  • Exhibit booth with standalone exhibit time
  • Recognition in marketing, web, and branding

Sponsorship Opportunities (PDF) ►

Customized sponsorship packages are also available. To learn more, contact Julie Berry or Jackie Gil today.

Sponsorship Contact:

Julie Berry»
Director, Conferences & Sponsorship Sales

Event Contact:

Kendall Lemmert, MHA»
Program Manager, Healthcare Supply Chain Collaborative
HIDA, 703-838-6138

The Health Industry Distributors Association (HIDA) is committed to a respectful and safe experience for all participants, regardless of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, and any other characteristic protected by applicable federal, state or local laws. HIDA does not tolerate discrimination, intolerance, harassment, or aggression at any HIDA event, either in person or via electronic communications. Any discriminatory, harassing, inappropriate, or aggressive behavior should be reported to an employee of HIDA or to the event staff immediately. Anyone engaged in inappropriate behavior is subject to removal from the event at HIDA’s discretion.