Supply Chain Visibility Conference
Hyatt Regency Orlando, FL | April 17–18, 2019

How Can Healthcare Companies Improve Demand Planning?

This unique new working conference brings manufacturers, distributors, group purchasing organizations, and providers together to discuss ways to work together better to ensure product availability, improve forecasting, and better support patient care.

Keynote Speaker

Conference Speaker

Opening General Session:

Don’t Just Manage The Process – Lead Change!

Keynote Presenter:
Steve McClatchy
New York Times Best-Selling Author

Conference Speaker

Mike Gilliland
Demand Planning Expert

Conference Speaker

Russell Royer
Loma Linda University Medical Center

Conference Speaker

Doug Heywood
Ron Denton & Assoc.

Conference Speaker

Lana Makhanik

Conference Speaker

Michelle Clouse

Conference Speaker

Graeme Dykes
Supply Chain Risk Management Solutions

Conference Speaker

Ron Collins
UT Medical Center

Conference Highlights

  • What true “visibility” in the healthcare supply chain requires from trading partners, and how it impacts total costs for all stakeholders
  • How to improve demand signals so manufacturers receive the information required to produce the product quantities that are needed, without waste or shortages
  • What supply chain partners must do to prepare for and respond to hurricanes and public health events
  • Why it’s critical to gain better real-time understanding of consumption, expirations, back orders, and other factors impacting demand, and how to do it

Who Should Attend

  • Supply chain professionals, demand planners and forecasters, operations leaders, inventory management professionals, S&OP professionals, strategic/national accounts leaders
  • Manufacturers, distributors, health system supply chain leaders, group purchasing organizations (GPOs), and IT/solutions providers
  • Anyone else interested in improving demand visibility, forecasting, and inventory availability in the healthcare supply chain

...And Why

  • Connect with other professionals facing the same visibility and inventory availability challenges you are
  • Share ideas and experiences on what’s working and what’s not
  • Guide a new industry initiative to increase visibility and reduce shortages, disruptions, and waste in the supply chain
  • Network with healthcare provider leaders and supply chain partners
  • Take home ideas for improving your company’s supply chain practices

Registration and Pricing

Register online

Register by phone: 866-451-9367

Registration Fees

HIDA or HIDA Educational Foundation member:
$799 per person

Non-member: $1299 per person

Distributor Contact:

Kelley Taft»
Director, Membership

Manufacturer Contact:

Cindy Chen, MS, AMS»
Sr. Manager, Associates Program

Registration Policy

Space may be limited. Registration is first-come, first served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in the HIDA materials.

Cancellation Policy

Participants must cancel in writing via mail, email or fax in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available prior to March 19, 2019 and a 50% refund will be available between March 20, 2019 and April 4, 2019. While no refunds will be available after April 5, 2019, a company may substitute a registrant at any time without penalty.


Wednesday, April 17

(Times and topics subject to change.)

Welcome and Objectives | 1:30–1:40pm

Opening General Session: Don’t Just Manage The Process–Lead Change! | 1:40-2:45pm

Steve McClatchy, New York Times Best-Selling Author

If you are interested in creating a world-class team that is committed to improvement and embraces change, this is a “don’t miss” presentation. You’ll gain insights for gaining commitment to change, reducing resistance, and driving results. Learn to:

  • Correct misalignments and remove obstacles in the way of the team’s success
  • Keep the team motivated and focused on producing measurable results
  • Ensure that team members aren’t sidetracked by what’s urgent but rather commit the time necessary to achieving what’s important

Steve McClatchy is author of the New York Times Bestseller Decide: Work Smarter, Reduce Your Stress & Lead by Example. Steve weaves insight, interaction, and actionable content with humor and motivation. Steve has worked with global leaders including Google, Under Armour, Disney, Microsoft, NBC Universal, Accenture, HP, Tiffany’s, as well as major sports teams. He speaks frequently at Harvard, Wharton and The University of Chicago’s Booth School of Business. His media appearances including ABC, CBS, Fox News, and NBC’s The Today Show; he has been quoted in The Wall Street Journal, Fast Company, and many other publications. Steve’s passion is for continual improvement and believes that when we stop growing, learning, gaining experience and achieving goals we stop living.

Break | 2:45–3:10pm

Defining and Pursuing Visibility In The Healthcare Supply Chain | 3:10–3:40pm

Group Discussion

Aligning Supply & Demand: Key Success Factors For Effective Forecasting | 3:45–4:30pm

Mike Gilliland, Author, The Business Forecasting Deal

  • Why business forecasts are so often wrong (hint – relying on the sales force has built-in drawbacks)
  • What trading partners might do together to create better forecasts and a more efficient supply chain all around
  • Why it’s critical to plan for a range of possible demand levels rather than forecasting for a single likely level

Working Roundtable #1 | 4:30–5:30 pm

At individual tables, participants from across the supply chain will exchange perspectives on challenges in healthcare supply chain visibility and barriers to improvement. Outputs from the roundtable discussions during this conference will inform a new industry initiative to increase visibility and collaboration across the healthcare supply chain. Participants will choose from one of three roundtable topics:

  • End-to-End Demand Planning
  • Shortages and Back Orders
  • Emergency Readiness
The first roundtable will focus on identifying pain points. 

Coordinating with the Government for Emergency Preparedness: HIDA Government Affairs |

Networking Reception | 5:30–7:00pm

Thursday, April 18

Networking Breakfast | 7:00–8:00am
Optimizing Inventory Across The End-To-End Supply Chain: Why It’s So Hard, And What It Will Take To Get There | 8:00–8:45am 

Doug Heywood, Managing Partner, Ron Denton & Associates
Angie Haggard, Chief Operating Officer, Ron Denton & Associates

  • Challenges of balancing inventory for thousands of SKUs despite volatility in both demand and supply
  • Strategies for avoiding binge-and-purge -- over-purchasing followed by returns or discards of unneeded products
  • Ways to prevent the bull-whip effect, where small changes in demand cause larger changes in perceived demand
  • Provider, distributor, and manufacturer perspectives on these issues, and how to align them

Case Study: Back Order Reduction Through Process Improvement | 8:45–9:15am

Ron Collins, Vice President, Supply Chain, University of Tennessee Medical Center
Michelle Clouse, Vice President, Customer Experience, Concordance Healthcare Solutions

  • What a “rapid improvement event” with a group of key customers revealed about back order challenges
  • How the trading partners mapped then analyzed processes around back order management and substitutions to create efficiencies
  • What steps customers identified that they could take to collaboratively improve inventory availability
Working Roundtable #2 | 9:15–10:00am

The second roundtable will focus on identifying and prioritizing improvement opportunities. Outputs from these discussions will inform a new industry initiative to increase visibility and collaboration across the healthcare supply chain.

Break | 10:00–10:15am
Case Study: Collaborating to Reduce Back Orders and Stock-outs | 10:15-10:45am

Russell Royer, Director of Heart and Vascular Services, Loma Linda University Medical Center 
Lana Makhanik, COO, VUEMED

  • Identify expiring, unused, and obsolete items faster and with substitutions
  • More accurately serve providers’ on-hand inventories against purchased or consumed targets
  • Collaborate with providers on strategy-oriented supply chain data
Panel Discussion: Provider Perspectives on Supply Chain Visibility | 10:45-11:30am

Ron Collins, Vice President, Supply Chain, University of Tennessee Medical Center
Steve Kiewiet, Chief Commercial Officer, Intalere
Russell Royer, Director of Heart and Vascular Services, Loma Linda University Medical Center

  • How provider supply chain leaders plan and forecast for procedure volume and inventory needs
  • When and where problems and shortages are most likely to occur
  • What supply chain partners can do to better collaborate to reduce stock-outs, waste, and other inefficiencies
Working Roundtable #3 | 11:30am-12:15pm

The third roundtable will focus on assessing and prioritizing the improvement opportunities that have been discussed in order to make recommendations for the full group.

Networking Lunch | 12:00–1:15pm

Managing Supply Chain Risk Through Upstream Visibility | 1:15-2:00pm

Graeme Dykes, Managing Director - HealthCare Transparency Initiative, Resilinc

  • AI and tech-driven solutions for identifying and mitigating potential supply chain disruptions
  • The importance of visibility to your supplier, your supplier’s supplier, and beyond, to uncover hidden vulnerabilities
  • A framework for information-sharing to build resiliency across the end-to-end healthcare supply chain

Roundtable Reports and Action Planning for Initiative: Next Steps in Building End-to-End Visibility: | 2:00-3:00pm

Why Healthcare Executives Say Visibility Is Critical

What one improvement would you most like to see to increase efficiency across the end-to-end healthcare supply chain?*

  • Improved supply chain collaboration/information-sharing and the use of predictive analytics to have the right products in the right places for the greatest impact on patient care. (Senior VP, Healthcare Manufacturer)
  • A shared model of forecasting/replenishment from end-to-end would provide us with huge gains. (VP Supply Chain, IDN)
  • One thing that would help is better visibility into inventory levels throughout the supply chain--from manufacturer to distributor to end user. (VP, Healthcare Manufacturer)
  • More visibility/transparency in reporting of products through the supply chain from distributor to end user would result in lower costs for all. (CEO, Healthcare Manufacturer)
  • A system based on demand (true consumption), not order history, with end-to-end visibility would reduce obsolescence. (VP Supply Chain, IDN)

*Responses from a 2018 HIDA survey.

Event Sponsors

Sponsorship Opportunities

Gain visibility to more than 300 conference participants at three concurrent events focusing on e-commerce capabilities, contract efficiency and demand planning.

Back of Badges Sponsor - $2,500

Nightly Schedule of Events Email Sponsor -  $3,000

Education Session Sponsor -  $3,500

Reception Sponsor - $4,500

Exhibit Opportunities

Presenting Sponsor - $15,000 (member only)
Includes three registrations, exhibit table, session introduction, sponsor materials in attendee handout packet; and recognition in marketing, web, and onsite slides/signage.

Sponsor - $5,900 (member) | $9,900 (non-member)
Includes two registrations, exhibit table, recognition in marketing, web, and onsite slides/signage.

Supporter - $2,750 (member) | $6,500 (non-member)
Includes one registration, exhibit table, recognition in marketing, web, and onsite slides/signage.

Hotel Reservation Information – Book Today to Save!

Hyatt Regency Orlando Resort, Florida


Reserve Your Room: Call 888-421-1442, identify yourself as being with HIDA for the group rate.

Rate: $219, single or double, plus 13.625% tax per night.

Hotel Address: 9801 International Drive, Orlando FL 32819

Room Block Cut-Off: Extended to March 25, 2019 Note: Reservations based on hotel availability. .

Hotel Cancellation Policy: The cancellation policy is 72 hours prior to arrival date to avoid a 1 night room penalty fee. All no-shows are subject to a 1 night penalty fee.

Sponsorship Contact:

Julie Berry»
Director, Conferences & Sponsorship Sales

Event Contact:

Elizabeth Hilla»
Senior Vice President, HIDA
Executive Director, HIDA Educational Foundation