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Streamlining is where the healthcare distribution industry builds momentum for 2026 and beyond.
Healthcare Distribution Industry Leadership 
Impactful Discussions Led By Industry Leaders
Stay tuned for details!
Distributor Q&A
Take a deep dive to explore current and potential partnerships with major healthcare distributors. Learn More >
Independent Distributors Summit
Join independent distributors and manufacturer partners for a focused conversation about what’s ahead. Learn More >
What's Ahead For Healthcare
Forces Shaping Care Delivery’s Next Chapter
Speaker to be announced
Healthcare is in a recalibration period: policy, payment model and utilization pattern shifts are reshaping power dynamics, requiring strategic pivots to navigate challenges. Advisory Board insights reveal the forces driving 2025 market risks and opportunities, with actionable approaches to adapt and thrive in an evolving landscape — from evolving care delivery and data strategy to financial pressures.
How AI Is Transforming Healthcare
Geoff Gates
Senior Director, SCSS P2P & Technology
Cleveland Clinic
Real-world case studies from a manufacturer, solutions provider, and healthcare organization illustrate AI applications at each stage of the product transaction lifecycle. From AI-driven demand forecasting and supply chain optimization to contract management and post-market surveillance, discover how AI can boost efficiency, reduce risks, and strengthen stakeholder collaboration.
Sales & Marketing Strategy
Making The Financial Presentation
Brian Sullivan
Founder
PRECISE Selling
Industry sales guru Brian Sullivan says confidence is key when it comes to discussing pricing with customers. If the sales rep knows their product or service is worth the investment, the customer will feel it. In this session, get the skills and confidence you need to prepare your financial presentation, confidently quote price, and close more sales.
Growing Sales Through Stronger Manufacturer-Distributor Partnerships
Elizabeth Hilla
Senior Vice President
HIDA
When manufacturer and distributor sales teams work together effectively, everyone wins. This interactive program will focus on how to grow sales by understanding your partners and leveraging their capabilities. If you’re a manufacturer, train your sales force to build trusted partnerships with distributor sales reps and activate the “multiplier effect.” If you’re a distributor, come share your own thoughts on what your reps need from suppliers, and gain ideas on leveraging their expertise and sales support.
Drive Growth Through Modern Sales Operations
From research with hospital executives and physicians, hear key provider challenges to inform MedTech go-to-market strategies: staffing shortages, outpatient shifts to ASCs, capital budget pressures, digital capability gaps and more. Accelerate adoption and revenue by exploring how product complexity drives engagement preferences, buying influence dynamics, pricing considerations and digital enablement.
Policy And Procurement
Tariffs, Trade, And The Path Forward
Nicole Bivens Collinson
Managing Principal & International Trade & Government Relations Practice Leader
Sandler, Travis & Rosenberg, P.A. (ST&R)
Kathryn DiBitetto
VP, Congressional Relations
HIDA
Get the latest on tariff policy changes in an interactive session with HIDA’s go-to trade expert. You’ll find out what’s ahead for imports of key product categories coming from China and other countries, and learn how HIDA is addressing this key regulatory challenge.
Government Procurement Summit
Navigate strategic sourcing in government marketplaces by understanding regulatory frameworks, stakeholder alignment, and effective supplier strategies. Uncover approaches to streamline contracting processes, ensure compliance, and foster value-driven partnerships in the public sector.