Channel Partner Success Strategies For Product Data Management And Digital Marketing

E-Commerce is transforming the business of healthcare. Through its E-Commerce Conference and free industry resources, HIDA helps you establish your e-commerce and digital marketing presence to remain competitive in this changing landscape.

Resources available for your reference are HIDA’s PIM Playbook and the product attribute tool from E-Commerce workshops,  and The Core 23: Product Data Infographic.

PIM Playbook

Beginning with product information management (PIM), HIDA's PIM Workgroup created the PIM Playbook to serve as a first step for healthcare manufacturers and distributors that have no defined PIM data-sharing process to follow. PIM is crucial for marketing and selling any product--medical or non-medical--through distribution channels and e-commerce platforms. By adopting a standard approach for sharing product attributes, manufacturers and distributors can transmit medical product data and images seamlessly, electronically, and consistently with trading partners.

PIM Product Attribute Tool

HIDA has prepared an additional resource based on information gathered at E-Commerce workshop meetings. Download the HIDA PIM Playbook: E-Commerce Product Information Management Attributes, Terms And Definitions in spreadsheet format.

Download PIM Product Attribute Tool►
(Microsoft Excel Workbook)

HIDA E-Commerce Event + Resources


Elizabeth Hilla»
Senior Vice President, HIDA
Executive Director, HIDA Educational Foundation