Channel Partner Success Strategies For Product Data Management And Digital Marketing
E-Commerce is transforming the business of healthcare. Through its E-Commerce Conference and free industry resources, HIDA helps you establish your e-commerce and digital marketing presence to remain competitive in this changing landscape.
Resources available for your reference are HIDA’s PIM Playbook and the product attribute tool from E-Commerce workshops, and The Core 23: Product Data Infographic.
Beginning with product information management (PIM), HIDA's PIM Workgroup created the PIM Playbook to serve as a first step for healthcare manufacturers and distributors that have no defined PIM data-sharing process to follow. PIM is crucial for marketing and selling any product--medical or non-medical--through distribution channels and e-commerce platforms. By adopting a standard approach for sharing product attributes, manufacturers and distributors can transmit medical product data and images seamlessly, electronically, and consistently with trading partners.