Navigating Your Unique Road to Growth

June 29, 2017
1:00 – 2:00 pm EDT

Get Recording ►

Perpetual innovators make four times more profits than their financially efficient competitors. Join this webinar with Bruce Merrifield, Principal of Merrifield Consulting Group and distribution strategist to learn how to define your unique customer-profitability core. You’ll also learn how to get out of the “commodity” rut by going down your own innovative road. This webinar is based on the highly rated session presented at HIDA’s 2017 Executive Conference. You’ll gain insights on how to:

  • Take your customer-profitability core to the next level
  • Solve belief confrontations
  • Analyze customers’ profits/losses as symptoms to identify root causes
  • Transform your super-losing customers from dirt to gold



Bruce Merrifield
Merrifield Consulting Group

Bruce Merrifield is a distribution strategist and turn-around expert for wholesale distribution companies. Bruce started his consulting practice helping independent distribution channels to grow sales since 1980. After buying distributor Clark Security Products in 1983, he raised $7 million in sales for the company. Before his own practice, Bruce worked for a growth-by-acquisition chain of distribution companies, led turnarounds for four acquisitions, and served as the chief operating officer during his last two years. He earned his Bachelor’s degree at Princeton University and MBA at Harvard Business School.