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Streamlining is where the healthcare distribution industry builds momentum for 2026 and beyond.

Core Industry Education Sessions @ Streamlining 2025

Selling Through Distributors

Free Webinar: Tuesday, June 24; 2:00-2:30pm ET

Working with distributors? This webinar is for you. Learn how successful manufacturers strengthen distributor relationships to expand their reach and boost results. You’ll come away with:

  • Ideas to get more sales support from your distributor partners
  • Clarity on who owns what in a productive sales relationship
  • Smart ways to align your approach with how distributors think and operate
Register Today
Elizabeth Hilla

Elizabeth Hilla
Senior Vice President
HIDA

AI in Healthcare: Practical Applications

Real-world case studies from a manufacturer, solutions provider, and a healthcare organization illustrate AI applications at every stage of the product transaction lifecycle. From AI-driven demand forecasting and supply chain optimization to contract management and post-market surveillance, discover how AI can boost efficiency, reduce risks, and strengthen collaboration across stakeholders.

Driving Growth Through Modern Sales Operations

Drawing on research with hospital executives and physicians, this session reveals key provider challenges such as staffing shortages, outpatient shifts to ASCs, capital budget pressures, and digital capability gaps that should inform MedTech go-to-market strategies. It examines how product complexity drives engagement preferences, buying influence dynamics, pricing considerations, and digital enablement approaches to accelerate adoption and revenue growth.

Forces Shaping Care Delivery’s Next Chapter

Healthcare is in a period of recalibration as shifts in policy, payment models, and utilization patterns reshape power dynamics and demand strategic pivots to navigate challenges. Advisory Board insights reveal the forces driving 2025 market risks and opportunities—from evolving care delivery and data strategy to financial pressures—offering actionable approaches to adapt and thrive amid an evolving landscape.

From Marketing Noise to Measurable Impact

Cut through the clutter of undifferentiated messaging by adopting data-driven marketing frameworks that link activities directly to business outcomes. Leverage analytics tools and attribution models to optimize campaigns, demonstrate ROI, and turn marketing efforts into measurable impact.

Get to Yes Faster in Procurement Partnerships

Explore actionable strategies to accelerate alignment between procurement teams and supplier partners, optimizing buyer-seller dynamics to secure agreement more efficiently. Participants will learn proven sales techniques and relationship-building approaches designed to move conversations forward, shorten negotiation cycles, and strengthen long-term partnerships.

Federal Procurement Summit

Navigate strategic sourcing in government marketplaces by understanding regulatory frameworks, stakeholder alignment, and effective supplier strategies. Uncover approaches to streamline contracting processes, ensure compliance, and foster value-driven partnerships in the public sector.


  • Get the latest on what’s ahead for trade policy and tariffs
  • Gain insights on healthcare markets and customers
  • Learn new strategies to grow channel sales and profits
Open to attending manufacturers
  • Meet senior leaders of leading healthcare distribution companies
  • Hear their organizations’ plans for 2026 and how yours can be part of it
  • Elevate your business strategy at this summit for leaders of local, regional and specialty healthcare distributors
  • Gain ideas from peers that you can implement right away
  • Deepen your understanding of federal contracting with insights from federal procurement leaders
  • Learn how to build diversity supplier partnerships to help grow your government business

2025 Speakers Coming Soon!

Last Year’s Topics Included:

  • Growth Opportunities In Acute Care Segments
  • Leveraging Your Distributor's Marketing Channels
  • Harnessing Growth In The Surgery Center Market
  • Reaching The Lab Market Through Distribution
  • Partnering With Independent Distributors To Drive Sales
  • Top Marketing Messages That Resonate Most With Providers Today
Industry leaders from Sg2/Vizient speak at Streamlining Healthcare 2024

Last Year’s Speakers Included:

Sebastian Junger

Sebastian Junger
#1 New York Times Bestselling Author, Academy Award Nominated Filmmaker, War Correspondent

Wayland Coker

Wayland Coker
Chief Supply Chain Strategist
Office of Supply Chain Optimization, Center for Industrial Base Management & Supply Chain (IBMSC), ASPR, HHS

Tina Colston

Tina Colston
Distribution Chief, Supply, Production & Distribution
HHS Coordination Operations & Response Element (H-CORE), ASPR, HHS

Kevin Bingley

CDR Kevin Bingley
Public Health Advisor
Office of Supply Chain & Development, Strategic National Stockpile, ASPR, HHS

Sean Cease
Strategic Industry Engagement
Center for Industrial Base Management & Supply Chain (IBMSC), ASPR, HHS

John Goehle

John Goehle
Chief Operating Officer
Ambulatory Healthcare Strategies

Austin Craun

Austin Craun
Director, Strategic Supply Management
Owens & Minor

Emily Wilburn-Andrews

Emily Wilburn-Andrews
CEO
Wilburn Medical

Emily Berlin

Emily Berlin
Vice President, Lab Marketing
Cardinal Health

Ashleigh McLaughlin

Ashleigh McLaughlin
Chief Financial Officer
IMCO, Inc.

Devin Airey

Devin Airey
Managing Director & Executive Partner
Advisory Board

Justin Knott

Justin Knott
Healthcare Marketing Expert
Intrepy Healthcare Marketing

Bob Miller

Bob Miller
Executive Vice President, Sales & Vendor Relations
Gericare Medical Supply

Matt Lope

Matt Lope
Vice President, Sales
Avantor

Erik Ringberg

Erik Ringberg
Vice President & GM, Laboratory
McKesson Medical-Surgical

Richard Bigham

Richard Bigham
Director of Sales
Atlantic Medical

K.C. Meleski

K.C. Meleski
CEO
CME Medical

Brian Sullivan
Founder
PRECISE Selling

Heather Llorca-Kropp

Heather Llorca-Kropp
VP, Marketing & Channel Management
DUKAL Corporation

Scott Adams

Scott Adams
Publisher
Repertoire


Full Agenda Networking Opportunities

“Streamlining Healthcare does a great job of distilling a wide variety of important trends down into a singular snapshot of what is happening in our industry both currently and into the future. If you want to see over the horizon, Streamlining Healthcare is the place for you.” Distributor Attendee