Stay ahead in a changing sales environment with our AMS company exclusive four-part webinar series. Register now for the latest professional development and continuing education, completely free of charge for AMS licensees and their employees.
AMS licensees:
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As a reminder, Feb. 1, 2026 is the AMS renewal date and each of these sessions are eligible for one point. No post-quiz required.
5 Ways The Policy Landscape Is Impacting Your Customer
Maggie Davis
Director, Government Affairs
HIDA
Explore the critical shifts in policy affecting your customersā financial stability and operational strategies. Weāll cover how federal funding cuts are reshaping the healthcare payer landscape and healthcare worker pipeline. Furthermore, weāll touch on the latest information regarding key federal agency reorganization initiatives and tariffs, providing you with the insights needed to keep both yourself and your customers informed about this rapidly changing landscape.
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August 28 2:00-3:00pm ET
Prospecting in Chaos: How To Win The Day When Thereās Turmoil
Brian Sullivan
Founder
PRECISE Selling
When the healthcare market is a mess ā tariffs, backorders, price hikes, and panicked buyers ā itās easy for reps to freeze or flail. But the best reps? They donāt sell products; they sell stability. In this fast-paced, 45-minute session, sales expert Brian Sullivan, CSP, brings you real-world strategies to help you regain control, even when the world feels out of it. Youāll learn how to master your time, prepare your message, and deliver cold prospecting hooks that stand out in a noisy, stressed-out marketplace. Drawing from his hit article āTariffs, Turmoil, and Tough Talksā, Sullivan will show you why chaos is actually your competitive edge ā and how to walk into every conversation with confidence, clarity, and a calm that buyers crave.
September 10 1:00-2:00pm ET
Build Resilience And Boost Sales Performance
Dr. Marc Shoen
Author, Professor, Resilience Psychology Expert
If fears of rejection, judgement, or failure hinder your performance under pressure conditions, then itās likely due to your brainās wiring.āÆWith fear in the driverās seat, performance inevitably suffers. Fortunately, building resilience can boost your brainās response to pressure and discomfort, and in turn boost your performance in high-stake conditions.āÆThis webinar will offer a brief discussion of how the brain functions under pressure and its reaction to fear. Next, you will learn strategies to turn down the volume of the fear response so you can better maximize your performance in pressure conditions.
October 15 2:00-2:30pm ET
Elevating Your Value With Healthcare Customers
Elizabeth Hilla
Senior Vice President
HIDA
Success in healthcare sales ā or any type of business ā depends on connecting the products, expertise, and services you offer to your customersā biggest challenges. In this session, weāll talk about:
- Staying on top of the biggest issues your healthcare customers are facing today
- Using well-informed questions to uncover needs
- Tying your sales message directly to those needs, deepening the relationship with the customer, and growing your business