Selling rapid diagnostic tools is one of the biggest opportunities in healthcare sales. With short sales cycles, attractive profit margins, and strong referral potential, point-of-care testing can transform a territory into a sustainable, high-revenue business.

This course is designed to help medical sales professionals effectively position and sell point-of-care diagnostics to physician practices and other healthcare providers. You’ll learn how to qualify prospects, tailor your pitch to their clinical and financial needs, and overcome common objections with confidence.

After completing this course, you’ll understand:

• How to qualify prospects through effective probing techniques
• The clinical and financial benefits of rapid diagnostic testing
• CLIA regulations and reimbursement considerations
• How to present product features like accuracy, sensitivity, and specificity
• Strategies for handling objections and closing the sale
• Best practices for product demonstrations and sample requests

This course builds on foundational knowledge from Understanding Point-of-Care Diagnostics and is ideal for reps looking to deepen their expertise and drive growth in diagnostic sales.