Know Your Market, Grow Your Business
Hear from providers and other experts on market-specific trends and opportunities, including surgery centers, physician offices, post-acute care, and more.
Wednesday, September 11, 2024
9:45 – 10:30am
Markets & Customers
Top 3 Trends Impacting Providers Across Healthcare Markets
Emerging trends in healthcare have significant implications for healthcare providers, how care is delivered, and their ability to remain financially sustainable. All along the care continuum, there are opportunities for providers to improve performance as well as challenges that need to be addressed to remain relevant. Leading healthcare experts Jayme Zage, PhD and Ryan Kennedy of Sg2/Vizient will share insights on how you can plan to stay ahead of the curve in this rapidly evolving healthcare landscape.
Ryan Kennedy
Director, Data Application & Insights
Sg2
Jayme Zage, PhD
Principal
Sg2
10:45 – 11:30am
Markets & Customers
Growth Opportunities In Acute Care Segments
The acute care market has the opportunity to strengthen, adapt, and enhance productivity to meet the challenges ahead and build a more resilient healthcare system. This session will share insights on how to navigate the rapidly evolving market and effectively position your products. Healthcare expert Devyn Airey of the Advisory Board will discuss key messages necessary to capture healthcare providers' attention as well as examine how perceptions of product value are shifting. Learn what healthcare providers now prioritize and desire for the future, and actionable strategies to meet these new expectations and foster lasting, successful partnerships.
Devin Airey
Managing Director & Executive Partner
Advisory Board
2:15 – 3:00pm
Markets & Customers
Home Is Where The Demand Is
Figuring out the best way to get products into the home has become top of mind for many healthcare sales professionals. Hear expert insights on the latest home care market trends and growth patterns. Learn how the shift to the home is impacting product design, reimbursement, distribution channels, and more.
3:15 – 4:00pm
Markets & Customers
Post-Acute Markets: Finding Opportunities Amid Headwinds
Gain insights about the promising growth potential of the post-acute care industry, as well as the significant challenges it faces. Explore recent trends and drivers for change and discover strategies to capitalize on areas ripe for growth.
Majd Alwan
Chief Strategy & Growth Officer
ThriveWell Tech
4:15 – 5:00pm
Markets & Customers
Top Marketing Messages That Resonate Most With Providers Today
In today’s digital age, standing out is crucial. Effective marketing helps attract and retain patients. Plus, it builds trust and enhances your reputation. Healthcare marketing expert, Justin Knott will share insights on how to cut through the marketing noise and effectively reach healthcare providers. We'll explore the platforms where providers are most engaged, strategies for creating trust-building content, and the latest technologies to maximize your reach.
Justin Knott
Healthcare Marketing Expert
Intrepy Healthcare Marketing
Thursday, September 12, 2024
8:30 – 9:15am
Markets & Customers
The New Non-Acute Landscape: Physicians, Telehealth, Specialty Care, And More
Discover the changes happening in healthcare beyond the hospital setting. Care is now being provided from the convenience of telehealth appointments in the home to specialized services offered in areas like mental health. Learn how to make healthcare more accessible, personalized, and effective for everyone.
9:30 – 10:15am
Markets & Customers
Harnessing Growth In The Surgery Center Market
Move your company forward in the fastest-growing segment. One of the nation’s leading ASC experts will share the latest trends and provide you with the information you need to know most about the ambulatory surgery center market.
John Goehle
Chief Operating Officer
Ambulatory Healthcare Strategies