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Streamlining Healthcare Expo And Business Exchange | September 22-24, 2020 | Virtual

Education | COVID-19 Supply Chain Summit

HIDA's COVID-19 Supply Chain Virtual Summit is two days of short, information-packed live sessions that take place on Tuesday, September 22 and Wednesday, September 23. After attending the education sessions you will gain insights about the impact of COVID-19 on the healthcare supply chain and strategies to move forward.

AMS Information:

AMS-accredited sales reps can earn 1 AMS point per session at the HIDA conference. Contact HIDA about the AMS accreditation program, or for more about earning AMS points.


Tuesday, September 22 | COVID-19 Supply Chain Summit

General Session: Preparing For Recovery In A Post-COVID World

Tuesday, September 22, 11:00am-Noon EDT

Alan Beaulieu, President, ITR Economics

Never has it been more critical for decision-makers to have a clear, impartial, and data-driven perspective of how factors such as COVID-19, stay-at-home policies, and the reopening of economies will impact companies moving forward. This session from Alan Beaulieu will help you determine the best course of action for the most important part of the economy – you and your business. Beaulieu will:

  • Look at a system of leading indicators proven to signal cyclical turns in the economy and markets
  • Present the outlook for the market segments most important to your industry
  • Assess interest rate and other financial market trends, including the latest information on stock market performance
  • Cut through the noise and present our expectation of both the human and the business impact of these black swan events

General Session: How COVID-19 Will Change Healthcare – And The World

Tuesday, September 22, 1:30-2:15pm EDT

Michael Osterholm, Ph.D.,  Director, Center for Infectious Disease Research and Policy, University of Minnesota

Nationally renowned epidemiologist Michael Osterholm has been warning for decades that the world was dangerously unprepared for a pandemic. His talks at past HIDA conferences helped to inform HIDA’s efforts to partner with the federal government to improve preparedness. In this conversation, hear his latest expert insights on:

  • What to expect from the next waves of COVID-19
  • How we can apply what we’ve learned about ongoing shortfalls in our system to be better prepared for the next wave, or the next pandemic

Stockpiles And Shortages: Improving Pandemic Coordination With Government Partners

Tuesday, September 22, 2:30-3:00pm EDT

Stacy Cummings, Principal Deputy Assistant Secretary of Defense for Acquisition, DoD
Lisa Dillard, HHS

The COVID-19 crisis has made it clear that planning and coordination among state and federal government agencies, healthcare providers, and suppliers can be improved. In this session, representatives from FEMA, ASPR and DOD are invited to participate in a candid dialogue about how to improve pandemic coordination. This session will address questions such as:

  • What’s the role of the Strategic National Stockpile (SNS) and how can it be strengthened?
  • How do federal and state agencies better coordinate their emergency response?
  • What’s the best way to utilize the commercial healthcare supply chain in pandemic response, and avoid the wild-west sourcing scenarios seen in some states?

Stabilizing The PPE Supply Chain: Health System Perspectives

Tuesday, September 22, 4:15-4:45pm EDT

Pamela Wiseman, Vice President of Materials and Supply Chain Operations, Baylor Scott & White Health

How will recent PPE shortages impact hospital and IDN supply chain leaders’ sourcing and logistics strategies moving forward? Gain insights in this session featuring health system supply chain executives. Panelists will address:

  • How they are creatively partnering with their vendor partners to ensure a reliable flow of PPE for their frontline workers
  • What worked and what didn’t at the height of the crisis
  • Whether they think large stockpiles are the answer, and if so, who will hold and manage the inventories

Nursing Homes In Crisis: Post-Acute Leaders’ Views On Path Ahead

Tuesday, September 22, 4:45-5:15pm EDT

Kimberly Townsend, President & CEO, Loretto Health
David Gifford, Chief Medical Officer, American Health Care Association

Nursing homes have been at the epicenter of the pandemic: more cases, more deaths, more scrutiny. In this session, hear real-life perspectives on how nursing facilities have been impacted and what the industry may look like post-COVID. Discussion topics will include:

  • How and whether nursing facilities will be able to weather the negative financial impacts of COVID-19
  • What industry leaders have learned about improving the supply chain serving nursing homes
  • What post-acute providers need most from their supplier partners

Wednesday, September 23 | COVID-19 Supply Chain Summit

General Session: CEO Perspectives: Leadership And Culture In A Global Health Crisis

Wednesday, September 23, 11:00-11:45am EDT

Ed Pesicka, CEO, Owens & Minor
Lisa Hohman, CEO, Concordance Healthcare Solutions 
Joe Reubel, CEO, Kerma Medical

The COVID-19 pandemic has challenged distributor leaders like nothing before. Hear from a diverse panel of distribution CEOs about the qualities of leadership and culture that have helped their teams get through this crisis and emerge stronger.  In this lively conversation, you’ll gain insights on:

  • Establishing and instilling foundational values
  • Empowering a great team, even when every team member is in a different location
  • Helping team members through the personal and business challenges created by the pandemic
  • Understanding, communicating, and creating buy-in for your vision

Advancing Distribution’s Role In Pandemic Response

Wednesday, September 23, 11:45am-12:15pm EDT

Matthew J. Rowan, President & CEO, HIDA
Linda Rouse O’Neill, Vice President, Government Affairs, HIDA

Distributors have played a key role in COVID-19 response and they remain ready to be part of the solution moving forward. In this session, hear about HIDA’s vision for a more resilient supply chain with distributors managing more robust and dynamic stockpiles of critical supplies.

  • Understand current policy proposals and what they mean for the healthcare supply chain
  • Get the latest on problematic 90-day stockpile requirements
  • Gain insights on how distributors and their trading partners can help the industry move to a higher level of preparedness

sponsored by:

HIDA Thought Leaders: COVID-19’s Long-Term Impact On The Supply Chain

Wednesday, September 23, 2:30-3:00pm EDT

Marisa Farabaugh, Senior Vice President and Chief Supply Chain Officer, AdventHealth
Bill Abrams, President, Distributed Product, Medline
Chaun Powell, Group Vice President, Strategic Supplier Engagement, Premier

The pandemic brought healthcare supply chain out of the background and into the spotlight, in good ways and bad. In this session, a panel of supply chain leaders will consider:

  • What pandemic experiences and news coverage could mean for supply chain’s role in the future
  • How the flood of unknown suppliers highlighted the value of trusted supply chain partners
  • What permanent changes the pandemic will spur in the healthcare supply chain

COVID + Flu: Are We Ready?

Wednesday, September 23, 3:15-3:45pm EDT

Daniel Smith, Business Director, BD
Brad Connett, President, US Medical Group, Henry Schein

The flu season that begins this fall will be like no other. In this session, expert panelists will share insights on what will be different and what the industry must be ready for. Topics will include:

  • Why COVID is likely to impact vaccine demand and vaccination sites
  • How the pandemic combined with flu season could exacerbate PPE shortages
  • Whether the supply chain is prepared to deliver a COVID vaccine should one become available in the next few months
  • What suppliers can do to help their customers

sponsored by:

What’s Ahead For Healthcare Demand

Wednesday, September 23, 3:45-4:15pm EDT

Healthcare demand has been on a rollercoaster since the beginning of the pandemic. In this session, get expert opinions on what’s ahead for the coming months:

  • Which metrics to watch as elective procedures make a comeback
  • What a second wave really means, and how it could impact already-imperiled healthcare providers
  • When patients will feel comfortable returning to trusted healthcare providers
  • What’s ahead for telehealth after the pandemic is over

sponsored by:

Thursday, September 24 | Post-Conference Sessions

PWH Leadership Session: A Candid Conversation About Gender Equality In The Workplace

Thursday, September 24, 10:00-11:00am EDT

Vicky Lyle, Vice President of Industry Associations, Owens & Minor

What’s your unconscious gender bias? One male manager tended to be “softer” in coaching his female employees, until he realized that going easy on them was actually holding them back. A female manager encouraged the women she supervised to take time off for family needs, but didn’t always communicate the same considerations to male employees. In this interactive workshop, hear from a diverse panel of female and male leaders from the healthcare industry on the lessons they’ve learned about their own unconscious stereotypes, and on overcoming them to build a strong diverse team. You’ll gain new ideas on:

  • Helping both female and male employees balance work and family
  • Creating a fair and safe work culture
  • Recognizing and dealing with unconscious biases
  • Empowering employees to make their voices heard

Healthcare Strategic Accounts Summit

Thursday, September 24, 11:00-1:00pm EDT


Selling In The New Healthcare Environment

11:00am-Noon EDT

It’s a brave new world for strategic accounts leaders. Many customers won’t let you in the door, so virtual selling is now the norm.  Getting an appointment for even a video call is tougher than ever, with customers tied up with shortages, new requirements, and serious financial challenges. In this session, find out how leading-edge medtech companies are reinventing their sales strategy for the COVID-19 crisis and beyond. Gain insights on:

  • Succeeding in a virtual sales environment
  • Addressing your customer’s financial challenges as they deal with COVID-driven revenue losses
  • Tying your message to the health system’s most pressing needs

Selling Safely: Best Practices For Field Reps As Healthcare Facilities Reopen

12:15-1:00 pm EDT

J. Hudson Garrett Jr., PhD, Assistant Professor of Medicine, Division of Infectious Diseases, University of Louisville

As your sales teams begin calling on customers in person again, it’s critical that they have the informationand tools to protect themselves while interacting with healthcare customers amid the pandemic. In this session, find out what strategic accounts reps need to know most – from basic steps like handwashing to procedures for using PPE correctly.

  • Learn the top 10 strategies to keep your employees safe while interacting with healthcare customers
  • Understand– and go beyond – the CDC’s recommendations to stop the spread of COVID-19 infections
  • Reassure your customers that your team is ready to interact with them safely

Four Crucial Skills Reps Need For Selling Virtually

1:15-2:00pm EDT

COVID-19 has caused sales professionals to completely rethink what’s possible when selling virtually. In this session hear what sales reps are doing differently to break through artificial barriers that make it harder to sell in a virtual setting.

  • How to establish rapport when you’re not in the same room
  • Why it’s so important for you to prepare, practice, and personalize when selling online
  • What the most successful reps do to reduce the distractions inherent in online interactions and ensure true engagement with the customer

Independent Distributors Summit

Are You Running Your Business Or Is It Running You?

Thursday, September 24, 2:30-4:30pm EDT

Exclusively for independent distributors with 50 employees or less.    Summit►

Tom Bouwer, Co-Author, What The Heck Is EOS?

Have you read the book Traction? If so, you must attend this interactive and engaging session with Tom Bouwer. Join owners and leaders of independent distributors to learn how to use EOS® concepts to transform your business. The system helps entrepreneurs and their leadership teams get better at three things: Vision, Traction, and Health.

Independent Distributors Q&A With Tom Bouwer

Thursday, September 24, 3:15–3:45pm EDT

Independent Distributor Panel

Thursday, September 24, 3:45–4:30pm EDT

Hear from a panel of distributor executives who have implemented EOS®. Learn about their experiences and understand how EOS® transformed their leadership teams and businesses. Panelists:

• Chris Fagnani, Lynn Medical, Inc.
• Cara Skowronski, Delasco
• Lynn Patterson, Gericare Medical Supply
• Dennis Clock, Clock Medical Supply, Inc.

Panel SpeakerPanel SpeakerPanel Speaker

Contact HIDA:

Stephanie Reed, MS»

Director, Education
HIDA, 703-838-6105