Education | COVID-19 Supply Chain Summit

Live Online Education Sessions

HIDA's COVID-19 Supply Chain Virtual Summit is two days of short, information-packed live sessions that take place on Tuesday, September 22 and Wednesday, September 23. After attending the education sessions you will gain insights about the impact of COVID-19 on the healthcare supply chain and strategies to move forward.

AMS Information:

AMS-accredited sales reps can earn 1 AMS point per session at the HIDA conference. Contact HIDA about the AMS accreditation program, or for more about earning AMS points.


COVID-19 Supply Chain Summit | Tuesday, September 22

General Session | Preparing For Recovery In A Post-COVID World

Tuesday, September 22, 11:00am-12:00pm EDT

Alan Beaulieu, President, ITR Economics

This session from Alan Beaulieu will help you determine the best course of action for the most important part of the economy – you and your business. Beaulieu will:

  • Look at a system of leading indicators proven to signal cyclical turns in the economy and markets
  • Present the outlook for the market segments most important to your industry
  • Assess interest rate and other financial market trends, including the latest information on stock market performance

General Session | How COVID-19 Will Change Healthcare – And The World

Tuesday, September 22, 1:30-2:15pm EDT

Michael Osterholm, PhD,  Director, Center for Infectious Disease Research and Policy (CIDRAP), University of Minnesota

Nationally renowned epidemiologist Michael Osterholm has been warning for decades that the world was dangerously unprepared for a pandemic. His talks at past HIDA conferences helped to inform HIDA’s efforts to partner with the federal government to improve preparedness. In this conversation, hear his latest expert insights on:

  • What to expect from the next waves of COVID-19
  • How we can apply what we’ve learned about ongoing shortfalls in our system to be better prepared for the next wave, or the next pandemic

Facilitator: Elizabeth Hilla, Senior Vice President, HIDA

Stockpiles And Shortages: Improving Pandemic Coordination With Government Partners

Tuesday, September 22, 2:30-3:00pm EDT

Stacy Cummings, Principal Deputy Assistant Secretary of Defense for Acquisition, DoD
John Fredenberg, Team Lead, Information Management, Department of Health and Human Services
Facilitator: Linda Rouse O'Neill, VP Government Affairs, HIDA

Representatives from DoD and ASPR will participate in a candid dialogue about how to improve pandemic coordination. This session will address questions such as:

  • What’s the role of the Strategic National Stockpile (SNS) and how can it be strengthened?
  • How do federal and state agencies better coordinate their emergency response?

Stabilizing The PPE Supply Chain: Health System Perspectives

Tuesday, September 22, 4:15-4:45pm EDT

Pamela Wiseman, VP, Materials and Supply Chain Operations, Baylor, Scott & White Health
Michael Fons, Central Region Director of Distribution and Logistics, Northwestern Medicine
Chad Mitchell, Sr. Director-Sourcing Operations-MedSurg/Distribution, Vizient
Facilitator: Elizabeth Hilla, Senior Vice President, HIDA

How will recent PPE shortages impact hospital and IDN supply chain leaders’ sourcing and logistics strategies moving forward? A panel of health system supply chain executives will address:

  • How they are creatively partnering with their vendor partners to ensure a reliable flow of PPE for their frontline workers
  • What worked and what didn’t at the height of the crisis

Nursing Homes In Crisis: Post-Acute Leaders’ Views On The Path Ahead

Tuesday, September 22, 4:45-5:15pm EDT

David Gifford, Chief Medical Officer, American Health Care Association
Kimberly Townsend, President & CEO, Loretto Health
Facilitator: Matthew J. Rowan, CEO, HIDA

Hear how nursing facilities have been impacted and what the industry may look like post-COVID. Topics will include:

  • How and whether nursing facilities will be able to weather the negative financial impacts of COVID-19
  • What industry leaders have learned about improving the supply chain serving nursing homes

COVID-19 Supply Chain Summit | Wednesday, September 23

General Session | CEO Perspectives: Leadership And Culture In A Global Health Crisis

Wednesday, September 23, 11:00-11:45am EDT

Session Sponsor

Lisa Hohman, CEO, Concordance Healthcare Solutions
Ed Pesicka, CEO, Owens & Minor
Joe Reubel, CEO, Kerma Medical
Facilitator: Matthew J. Rowan, CEO, HIDA

The COVID-19 pandemic has challenged distributor leaders like nothing before. Hear from a diverse panel of distribution CEOs about the qualities of leadership and culture that have helped their teams get through this crisis and emerge stronger. In this lively conversation, you’ll gain insights on:

  • Establishing and instilling foundational values
  • Empowering a great team, even when every team member is in a different location
  • Understanding, communicating, and creating buy-in for your vision

Advancing Distribution’s Role In Pandemic Response

Wednesday, September 23, 11:45am-12:15pm EDT

Session Sponsor

Matthew J. Rowan, President & CEO, HIDA
Linda Rouse O’Neill, Vice President, Government Affairs, HIDA

Distributors have played a key role in COVID-19 response and they remain ready to be part of the solution moving forward. In this session, hear about HIDA’s vision for a more resilient supply chain.

  • Understand current policy proposals and what they mean for the healthcare supply chain
  • Get the latest on problematic 90-day stockpile requirements
  • Gain insights on how distributors and their trading partners can help the industry move to a higher level of preparedness

HIDA Thought Leaders: COVID-19’s Long-Term Impact On The Supply Chain

Wednesday, September 23, 2:30-3:00pm EDT

Session Sponsor

Marisa Farabaugh, VP & Chief Supply Chain Officer, AdventHealth
Bill Abrams, President, Distributed Products, Medline
Chaun Powell, Group VP, Strategic Supplier Engagement, Premier
Elizabeth Hilla, Senior Vice President, HIDA

The pandemic brought healthcare supply chain out of the background and into the spotlight, in good ways and bad. In this session, a panel of supply chain leaders will consider:

  • What pandemic experiences and news coverage could mean for supply chain’s role in the future
  • How the flood of unknown suppliers highlighted the value of trusted supply chain partners

COVID + Flu: Are We Ready?

Wednesday, September 23, 3:15-3:45pm EDT

Session Sponsor

Daniel Smith, Business Director, BD
Brad Connett, President, U.S. Medical Group, Henry Schein
Facilitator: Elizabeth Hilla, Senior Vice President, HIDA

The flu season that begins this fall will be like no other. In this session, expert panelists will share insights on what will be different and what the industry must be ready for. Topics will include:

  • Why COVID is likely to impact vaccine demand and vaccination sites
  • How the pandemic combined with flu season could exacerbate PPE shortages

What’s Ahead For Healthcare Demand

Wednesday, September 23, 3:45-4:15pm EDT

Session  Sponsor

Bradley Cording, Vice President Provider Solutions, DRG
Sean Messenger, Director, Medtech Insights, DRG

Healthcare demand has been on a rollercoaster since the beginning of the pandemic. In this session, get expert opinions on what’s ahead for the coming months:

  • Which metrics to watch as elective procedures make a comeback
  • What a second wave really means, and how it could impact already-imperiled healthcare providers

Post-Conference Sessions | Thursday, September 24

PWH Leadership Session: A Candid Conversation About Equality In The Workplace

Thursday, September 24, 10:00-11:00am EDT

Session Sponsor

Vicky Lyle, Vice President, Industry Associations, Owens & Minor, PWH Facilitator
Andrea Reubel-Walker, Director of Marketing and Key National Accounts, Kerma Medical
Janis Dezso, Vice President, Sales & Marketing, Symmetry Surgical
Chris Moreland, Chief Inclusion and Diversity Advocate, Vizient

What’s your unconscious bias? One male manager tended to be “softer” in coaching his female employees, until he realized that going easy on them was actually holding them back. In this interactive workshop, hear from a diverse panel of leaders from the healthcare industry on the lessons they’ve learned about their own unconscious stereotypes, and on overcoming them to build a strong diverse team. You’ll gain new ideas on:

  • Creating a fair and safe work culture
  • Recognizing and dealing with unconscious biases
  • Empowering employees to make their voices heard

Healthcare Strategic Accounts Summit

Thursday, September 24, 11:00-1:00pm EDT

Session Sponsor


Selling In The New Healthcare Environment

11:00am-12:00pm EDT

Christine Arme, VP National Accounts, 3M Health Care, Healthcare Strategic Accounts Council Facilitator
Colm Foley, Managing Director & Sr. Partner, Boston Consulting Group
Meg Kedrowski, Managing Director & Partner, Boston Consulting Group
Nate Beyor, Managing Director & Partner, Boston Consulting Group

It’s a brave new world for strategic accounts leaders. Many customers won’t let you in the door, so virtual selling is now the norm.  Getting an appointment for even a video call is tougher than ever, with customers tied up with shortages, new requirements, and serious financial challenges. In this session, find out how leading-edge medtech companies are reinventing their sales strategy for the COVID-19 crisis and beyond. Gain insights on:

  • Succeeding in a virtual sales environment
  • Addressing your customer’s financial challenges as they deal with COVID-driven revenue losses
  • Tying your message to the health system’s most pressing needs

Selling Safely: Best Practices For Field Reps As Healthcare Facilities Reopen

12:15-1:00pm EDT

Hudson Garrett, PhD, Assistant Professor of Medicine, Division of Infectious Diseases, University of Louisville

As your sales teams begin calling on customers in person again, it’s critical that they have the information and tools to protect themselves while interacting with healthcare customers amid the pandemic. In this session, find out what strategic accounts reps need to know most – from basic steps like handwashing to procedures for using PPE correctly.

  • Learn the top 10 strategies to keep your employees safe while interacting with healthcare customers
  • Understand – and go beyond – the CDC’s recommendations to stop the spread of COVID-19 infections
  • Reassure your customers that your team is ready to interact with them safely

4 Crucial Skills Reps Need For Selling Virtually

1:15-2:00pm EDT

Tim Morris, Account Executive, McKesson Medical-Surgical
Alex Caldwell, Vice President, Claflin
Kevin Dixon, Sr. Director, Commercial Contracting, Medtronic
Stephen Milton, Director, Sales & Training & Development, PDI
Elizabeth Hilla, Senior Vice President, HIDA

COVID-19 has caused sales professionals to completely rethink what’s possible when selling virtually. In this session hear what sales reps are doing differently to break through artificial barriers that make it harder to sell in a virtual setting.

  • How to establish rapport when you’re not in the same room
  • Why it’s so important for you to prepare, practice, and personalize when selling online
  • What the most successful reps do to reduce the distractions inherent in online interactions and ensure true engagement with the customer

Independent Distributors Summit

Are You Running Your Business Or Is It Running You?

Thursday, September 24, 2:30-3:15pm EDT

Exclusively for independent distributors with 50 employees or less.


Tom Bouwer, Co-Author, What The Heck Is EOS?

Have you read the book Traction? If so, you must attend this interactive and engaging session with Tom Bouwer. Join owners and leaders of independent distributors to learn how to use EOS® concepts to transform your business. The system helps entrepreneurs and their leadership teams get better at three things: Vision, Traction, and Health.

Independent Distributors Q&A With Tom Bouwer

Thursday, September 24, 3:15-3:45pm EDT

Independent Distributor Panel

Thursday, September 24, 3:45-4:30pm EDT

Hear from a panel of distributor executives who have implemented EOS®. Learn about their experiences and understand how EOS® transformed their leadership teams and businesses. Panelists:

• Chris Fagnani, Vice President, Lynn Medical, Inc.
• Cara Skowronski, President, Delasco
• Lynn Patterson, Chief Executive Officer, Gericare Medical Supply
• Dennis Clock, President/Owner, Clock Medical Supply, Inc.

Facilitator: Stephanie Reed, Director, Education, HIDA

Panel SpeakerPanel SpeakerPanel SpeakerPanel Speaker

The Political Landscape: 2020 And Beyond

Thursday, September 24, 4:30- 5:00pm EDT

Session Sponsor

Shimmy Stein, West Front Strategies
Malloy McDaniel, West Front Strategies
Craig Kalkut, West Front Strategies
Mary Beth Spencer, Director, Government Affairs, HIDA

2020 has turned out to be an unprecedented year in many ways, including politics. Join the team from one of D.C.’s top consulting firms, West Front Strategies, to find out:

  • What to expect from the Congressional Agenda through the end of the year
  • The lay of the land for the Presidential, Senate, and House elections in November
  • How the election may shape future healthcare federal priorities, legislation, and executive action

Contact HIDA:

Stephanie Reed, MS»

Director, Education
HIDA, 703-838-6105