If you’re a salesperson or marketing professional in the healthcare industry, HIDA’s Sales & Marketing Summit is your opportunity to hone your knowledge and skills for success in today’s quickly-evolving healthcare market.
Join sales and marketing professionals from healthcare distributors, manufacturers, group purchasing organizations, and technology companies, including:
Agenda
All sessions are listed in Eastern Time. Time and topics subject to change.
Wednesday, November 8
1:00-1:30 ET
Beyond The Screen: Crafting Memorable Sales Presentations
Making an impactful sales presentation through a screen can be a challenging task. In this interactive session, healthcare sales trainer Brian Sullivan will walk through how to master the art of conducting engaging and professional sales presentations on popular platforms like Zoom and Teams. In this session, we’ll learn how to:
- Create compelling openings to grab your audience’s attention right from the start
- Use interactive features offered by Zoom and Teams to encourage participation and feedback
- Overcome common virtual presentation challenges
Brian Sullivan, CSP
Founder
PRECISE Selling
1:45-2:15pm ET
How Sales And Marketing Professionals Can Harness AI
Panel Discussion
In this session, industry experts will dive into the transformative power of AI. The panel will discuss how you can leverage available tools today and what they envision the future to look like as technology continues to advance. Don’t miss this opportunity to discover the potential of AI and stay ahead of the curve in the ever-evolving sales landscape.
- How healthcare organizations and other forms of distribution are using the power of AI
- How AI can boost productivity and efficiency in your sales and marketing efforts
2:30-3:00pm ET
Communicating The Value Of Your Healthcare Products
Your customer’s time is valuable and you want to make sure your message is clear and concise, while demonstrating the true value of your solution. In this session, get advice on how to do this from an expert who spent years on the customer’s side of the table. She’ll share the dos and don’ts of an effective healthcare sales presentation along with:
- The importance of understanding your target audience and stakeholder personas
- Ways to craft a presentation that clearly demonstrates the product’s or service’s clinical value
- Ways to educate your customer
Barbara Strain
Principal
Barbara Strain Consulting
3:15-4:00pm ET
ShareGroup Breakouts
ShareGroups are live, peer-to-peer discussions, on the biggest topics in healthcare sales and marketing. This is a great opportunity to learn from your colleagues in the healthcare distribution and manufacturing space. Each ShareGroup will be led by a guest expert and HIDA staff who will pose questions to the group to spur conversation and dialogue. Attendees are requested to be on camera and actively participate in the conversation.
4:15-4:45pm ET
Leveraging Powerful Digital Content To Drive Sales
Relevant and compelling content can bring potential buyers to your site, which may convert into qualified leads for your sales teams. Join experienced marketing experts as they share practical tips and strategies for harnessing digital content across various platforms and channels. In this session, we’ll discuss:
- How to create effective content that resonates with your target audience
- How you can use AI and other tools to help craft the right type of content
- How to measure the success of your content marketing efforts
Lori McDonald
President, CEO
Brilliance Business Solutions
Thursday, November 9
1:00-1:30pm ET
Building Loyalty: 4 Strategies For Lasting Customer Connection
In a dynamic landscape where customer loyalty can sway, strategic and well-timed communication and interventions become paramount. Join Lisa Perry, a branding expert, as she shares actionable strategies to establish and strengthen customer loyalty. This session covers:
- The significance of transparent customer communication
- Approaches to tackle issues skillfully
- Techniques for diagnosing loyalty decline
Lisa Perry
Global Brand Marketing Executive
1:45-2:15pm ET
Strategies For Effective Sales And Marketing Collaboration
Panel Discussion
It’s no secret that team alignment and shared goals can result in increased revenue. But the reality is that constant and open communication between departments can be challenging. In this session we will discuss how your teams can overcome these obstacles. We’ll talk about:
- Ways to effectively collaborate cross-functionally
- Common challenges and ways to work around them
- Examples of successful team collaboration
Chris Brooks
Senior Vice President, Sales
Dukal Corporation
Heather Llorca-Kropp
Vice President, Marketing & Channel Management
Dukal Corporation
2:30-3:15pm ET
ShareGroup Breakouts
3:30-4:00pm ET
Making The Most Of Tradeshow Connections
Industry tradeshows are a great way to connect with customers and identify new leads. But do you have a plan in place to connect and nurture your new contacts? Join us in this session as we outline a framework to turn warm leads into lasting relationships. We will discuss:
- The importance of properly documenting interactions in a CRM
- Different communication tools and strategies for personalized touchpoints
- Techniques to build rapport and keep your brand top-of-mind
Jan Beery
CEO
KBK Communications
Eryn Veronesi
Senior Director of Client Services
KBK Communications
4:15-4:45pm ET
Reach More Customers And Grow Your Business With Multi-Channel Marketing
By utilizing multiple channels, you can enhance your brand’s reach, improve targeting, and provide a seamless experience for customers. It’s important to deliver consistent and coordinated messages ensuring that the right information reaches the right audience at the right time. In this session we’ll explore what makes a successful multi-channel strategy. We’ll talk about:
- Key elements of a multi-channel marketing plan
- Ways to incorporate both creativity and competent execution
- Methods to determine the most effective channels