AMS Course Catalog

AMS licensees (sales professionals whose company has an AMS Sales Training license) can access all 90+ AMS courses. Sign in or learn more. If you are a HIDA member but not an AMS licensee, discounts are available for both course bundles and single courses.

Onboarding Bundles

Jumpstart your career in acute care and/or physician sales with these essential 4-course bundles, designed specifically for new reps.

/images/4Q/ams/hexagons/ams-hexagon-healthcare-distribution-bundle-767.jpg
Onboarding For New Reps

Fundamentals Of Acute Care Sales

Courses: Understanding Distribution; GPOs & Healthcare Contracting; Medicare & Medicaid Fundamentals; Hospital Customers

Members: $499
Regular Price: $799

Members Save $300

Purchase Bundle
/images/4Q/ams/hexagons/ams-hexagon-collage-physician-bundle.jpg
Onboarding For New Reps

Fundamentals Of Physician Office Sales

Courses: Understanding Distribution; GPOs & Healthcare Contracting; Medicare & Medicaid Fundamentals; Physician Customers

Members: $499
Regular Price: $799

Members Save $300

Purchase Bundle

Single Courses

Customers And Markets

/images/4Q/ams/courses/Customers-surgery.png
AMS Course
Selling To Surgery Center Customers
Accelerate your learning curve and sell successfully to ASCs.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/skilled_nursing_facility.png
AMS Course
Skilled Nursing Facilities Billing & Payment
If you sell to skilled nursing facilities (nursing homes), it’s essential to understand how they get paid for their services.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/4Q/ams/courses/customers-markets-hospital%20(1).jpg
AMS Course
Understanding Hospital Customers
Hospital sales success requires understanding the forces impacting them.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/4Q/ams/courses/customers-markets-long-term-care.jpg
AMS Course
Understanding Long-Term Care Customers
Stay on top of changing reimbursements, regulations, and other pressures facing customers.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/4Q/ams/courses/customers-markets-physician.jpg
AMS Course
Understanding Physician Customers
Be a valued partner who helps physicians overcome their biggest challenges.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/Products/00000000-0000-0000-0000-000000000000_130380.PNG
AMS Course
Understanding Physician Office Labs
For distributor sales reps, these physician office labs can be opportunity to grow sales while supporting the practice’s clinical goals.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course
/images/4Q/ams/courses/customers-markets-point-of-care-diagnostics.jpeg
AMS Course
Understanding Point-Of-Care Diagnostics
Diagnostic tests, particularly point-of-care tests, contribute to all three goals underlying healthcare reform.
Members: $149
Regular Price: $299

Members Save $150

Purchase Course

No content found

No content found

No content found

No content found

No content found

“Very good. Interactive and keeps your attention while not being overwhelming.”

AMS Course Participant, 2025, Understanding Physician Customers