Linda Rouse O'Neill
VP, Government Affairs

How COVID-19 Will Change the Healthcare Provider Landscape

COVID is paving the way for a fundamental shift in how healthcare is provided. This shift is not only impacting how we currently provide healthcare, but more than likely this pandemic has restructured healthcare on a permanent basis. In this webinar, you’ll gain insights on

  • Sales reps new go-to-market strategy
  • Likely permanent payment policy changes
  • Where healthcare is delivered

About the Presenters

Linda Rouse O'Neill

Linda Rouse O’Neill brings over 20 years of healthcare-based lobbying, Capitol Hill and member services experience to HIDA. She frequently speaks on current legislation affecting the healthcare distribution industry with areas of specialty including Medicare and Medicaid reimbursement trends, medical device tax, traceability, emergency preparedness, unique device identification and competitive bidding. Linda leads HIDA member visits to Capitol Hill and meets with key federal agencies.