Digital Directions: Six Steps to Accelerate Sales & Marketing

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Your company’s digital strategy should generate leads, empower the sales team, and help guide customers toward a sales decision. In this lively session, digital sales and marketing expert Susan Merlo will address the biggest obstacles distributors and other healthcare companies face today, and help you create an immediately actionable plan elevates results.

• Create a digital strategy and online presence that increases customer retention and increases share-of-wallet within your accounts
• Design a website and fill it with content that generates leads -- not just traffic
• Use marketing automation to qualify and nurture those leads