E-Commerce & Digital Strategies Conference E-Commerce & Digital Strategies Conference E-Commerce & Digital Strategies Conference
October 13-14, 2021 | 100% Virtual Event
Explore ways to leverage current and future e-commerce capabilities to grow your business. Explore ways to leverage current and future e-commerce capabilities to grow your business. Explore ways to leverage current and future e-commerce capabilities to grow your business.

E-Commerce Is Transforming the Business of Healthcare

Join fellow healthcare suppliers and trading partners to discuss ways to leverage current and future e-commerce capabilities to grow your business. If your job involves marketing, product management, e-commerce, or IT, you’ll want to attend this event to get a comprehensive view into various healthcare e-commerce hot topics including:

  • Channel partner success strategies for product data management and digital marketing
  • Help streamline and standardize electronic processes for sharing product information
  • Explore ways to grow your e-commerce and digital marketing presence
  • Leverage channel partnership solutions to grow B2B and B2C sales

Who Should Attend

  • Marketing, IT, or product management directors and managers
  • Distributor and manufacturer owners, CEOs, CIOs, or executives
  • Anyone who wants to grow their business in e-commerce

Kudos From Previous Attendees

  • Great conference, very educational, with different topics to satisfy everyone.
  • Good cross-section of manufacturers, distributors, and consultants sharing their digital journeys.
  • Very informative, great networking opportunities.
  • I finally found a conference where I feel like I belong and am with a group of people that understand the challenges I see.
  • Excellent overview with opportunity to ask questions in detail.
  • You’ve tapped into a hot area. Keep going. Well done!

Registration And Pricing


Register►

Register By Mail►
(Adobe PDF File)

Additional Registration Options

Call: 231-267-5296
Email: registration@hida.org

Registration Fees

Member: $199 per person
Non-member: $399 per person

Distributor Contact:

Kelley Taft»
Director, Membership
HIDA, 703-838-6127

Manufacturer Contact:

Cindy Chen, MS»
Sr. Manager, Associates Program
HIDA, 703-838-6114

Provider Contact:

Kendall Lemmert, MHA»
Program Manager, Healthcare Supply Chain Collaborative
HIDA, 703-838-6138

Registration Policy

Space may be limited. Registration is first-come, first-served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in HIDA materials.

Cancellation Policy

Participants must cancel in writing via mail, email or fax in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available through September 13, 2021 and a 50% refund will be available between September 14 and September 28, 2021. While no refunds will be available after September 28, a company may substitute a registrant at any time without penalty.

Agenda

(Times and topics subject to change.)

Wednesday, October 13


1:30-2:15pm ET
5 Ways To Make Your E-Commerce Website More User-Friendly

Lori McDonald

Lori McDonald
President & CEO
Brilliance Business Solutions

  • How to create user friendly websites that capture and keep users’ attention
  • How good usability can lead to increased revenue and sales
  • Why it’s critical to examine your website through the eyes of your customer

2:30-3:00pm ET
How To Sell The Way Your Customers Research And Buy Online

Jan Beery

Jan Beery
President & CEO
KBK Communications

  • Understand the process customers typically follow prior to making an online purchasing decision
  • Identify tools, techniques, and skills to help you influence the customer at each stage of the process
  • Utilize market research to assess target demographics, market conditions, and competition for your online business

3:15-4:00pm ET
Concurrent ShareGroups

These interactive meetings allow attendees with similar interests to share challenges, opportunities, and learn from each other. During this timeslot attendees can attend one of following breakout ShareGroup sessions:

  • Leveraging E-Commerce Data Analytics To Drive Online Sales
  • Managing Channel Conflict

Thursday, October 14

1:30-2:00pm ET
Managing PIM Data With Your Trading Partners: What Works And What Doesn’t

Ellenmary Martin

Ellenmary Martin
Chief Strategy Officer/VP Marketing
Dukal Corporation

Matt Wingham

Matt Wingham
Director of E-Commerce
Cardinal Health

  • Ensure information is requested and shared with your trading partners in a consistent format to reduce rework and errors
  • Utilize PIM best practices to address disconnects between distributors and manufacturers when sharing product data
  • Simplify complex processes with your trading partners using PIM

2:00-2:30pm ET
Getting The Most From Your PIM Platform

  • Determine how to quickly compare and evaluate data within your PIM platform
  • Identify must-have capabilities of a modern PIM software provider
  • Discover hidden features within your PIM platform that can enhance your marketing success

2:45-3:30pm ET
Concurrent ShareGroups

These interactive meetings allow attendees with similar interests to share challenges, opportunities, and learn from each other. During this timeslot attendees can attend one of following breakout ShareGroup sessions:

  • Managing PIM Data For E-Commerce Success
  • Content Marketing Strategies

3:00pm ET
Conference Wrap-Up


Sponsorship



Single Sponsorships

Gain visibility to Healthcare Supply Chain Collaborative conference participants with one of HIDA's single sponsorships:

Nightly Schedule of Events Email Sponsor - $1,500

Education Session Sponsor - $3,500

Happy Hour Sponsor - $3,500

Presenting Sponsors

Available for a maximum of six companies - $5,500

Includes:
  • Five minutes of uninterrupted time to demo/showcase your product or service to attendees during 30 minute technology partner session
  • Two full registrations
  • Exhibit booth with standalone exhibit time
  • Recognition in marketing, web, and branding

Sponsorship Opportunities (PDF) ►

Customized sponsorship packages are also available. To learn more, contact Julie Berry today.

Sponsorship Contact:

Julie Berry»
Director, Conferences & Sponsorship Sales
703-838-6103

Event Contact:

Kendall Lemmert, MHA»
Program Manager, Healthcare Supply Chain Collaborative
HIDA, 703-838-6138

The Health Industry Distributors Association (HIDA) is committed to a respectful and safe experience for all participants, regardless of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, and any other characteristic protected by applicable federal, state or local laws. HIDA does not tolerate discrimination, intolerance, harassment, or aggression at any HIDA event, either in person or via electronic communications. Any discriminatory, harassing, inappropriate, or aggressive behavior should be reported to an employee of HIDA or to the event staff immediately. Anyone engaged in inappropriate behavior is subject to removal from the event at HIDA’s discretion.