Wednesday, April 18
(Times and topics subject to change.)
Welcome and Objectives | 1:30 – 1:40pm
Creating a Culture of Innovation | 1:40 – 2:45pm
Shawn Kanungo
Innovation Expert, Digital Transformation Strategist
• Determine business strategies for challenging the status quo, and embracing uncertainty and change
• Identify the opportunities and threats associated with disruptive innovation
• Learn which digital technologies and business models are currently impacting all industries, including healthcare
Break | 2:45 – 3:15pm
Building the Business Case for B2B E-Commerce | 3:15 – 4:00pm
Justin King, Senior Partner
B2X Partners
• Understand why e-commerce is so important to business success, particularly B2B customer adoption
• Learn how to get, build, and maintain an effective product content strategy that can boost your web analytics and search engine optimization
• Identify the big data areas you should be leveraging to return strategic value for your company
Driving Customer Adoption of Your E-Commerce Platform: Case Study | 4:00 – 4:30pm
Michael Powers, B2B E-Commerce & Digital Marketing Manager
Hill and Markes, Inc.
• Hear from a 111-year old, family-owned foodservice distributor that has grown its B2B e-commerce platform to 20% of company revenue with a 97% increase in new website-generated revenue
• Learn the crucial steps to move your company to a new e-commerce platform and promote customer adoption
• Identify common characteristics and misconceptions associated with B2B buyers, and how to respond to both
• Determine digital tactics that can highlight your company’s subject matter expertise, drive new customer acquisition, and increase web revenues
Meeting B2B Distribution Customer Expectations with B2C Online Experiences | 4:30 – 5:00pm
Matt Leopold, E-Business Director
TENA, an Essity brand
• Learn how to provide B2B healthcare product data in more consumer-friendly ways
• Understand why content is king for attracting and persuading business partners to purchase medical products online
• Determine how to work best with manufacturers selling through distribution and leveraging e-commerce capabilities
Roundtable Discussions | 5:00 – 5:30pm
Networking Reception | 5:30 – 7:00pm
Thursday, April 19
Networking Breakfast | 7:00 – 8:00am
Breaking Down Silos: Building a Powerful End-to-End Marketing Platform | 8:00 – 8:45am
John Lane
Digital Marketing and Brand Strategy Expert
• Learn how to create and manage an effective e-marketing program
• Determine the distinction between building an audience of engaged followers rather than consumers
• Identify end results from successful e-marketing campaigns and the steps it takes to achieve them
Prioritizing B2B Tech Investments: Panel Discussion | 8:45 – 10:00am
Facilitator: Darren Sepanek, CMO, E7 Solutions
Panelists: Jary Carter, Co-Founder & CRO, OroCommerce; Steve Kizy, CEO, Midway Dental; Michael Noble, CEO, Apruve; Carrie Weidenbach, E-Commerce VP, E7 Solutions
• Learn the difference between strategy, design, and implementation stages of new e-commerce initiatives
• Understand the questions your company should be asking when evaluating possible e-commerce investment options
• Hear best-in-class advice from leading technology experts for companies launching new e-commerce projects
Break | 10:00 – 10:30am
Why Product Information Management Matters in an Amazon World | 10:30 – 11:00am
Jay Ross,
Manager, Vendor Management
Amazon Professional Healthcare
• Learn how a modern day e-commerce innovator approaches PIM, data publishing, and reconciliation
• Identify PIM challenges unique to healthcare, and lessons learned from Amazon's ongoing e-commerce evolution
• Understand how data integrity and content standardization benefit product web search, discoverability, and cost reduction initiatives
HIDA PIM Playbook Update | 11:00 – 11:15am
• Hear how HIDA’s PIM Workgroup is addressing the impact of data quality on supply chain processes, operations, and e-commerce plans
• Determine steps for executing a standard PIM data-sharing plan to benefit inventory accuracy, product listings, and business partner relationships
Impact of E-Commerce on Channel Partnerships | 11:15am – 12:15pm
Roundtable Discussions
• Exchange ideas and share insights with fellow attendees around everyday e-commerce issues
• Identify common challenges and new opportunities for reaching process improvements with B2B partners
• Understand different stakeholder viewpoints around themes specific to content accuracy, digital asset management, and implications for internal and external business operations
Networking Lunch | 12:15 – 1:30pm
Impact of E-Commerce on Channel Partnerships | 1:30 – 2:00pm
Roundtable Summaries
• Share your roundtable ideas and insights with fellow conference attendees
Break | 2:00 – 2:10pm
Blockchain Applications in Healthcare | 2:10 – 2:50pm
John Bass, CEO, Hashed Health
• Understand what blockchain is, and why so many experts think it could revolutionize various healthcare transactions—from e-commerce, to patient data, to pricing
• Gain insights on how blockchain could be applied to various e-commerce, contracting, and chargeback processes with trading partners
• Examine what the future of online marketplaces will look like and how blockchain technology could impact business decisions
Conference Summary and Wrap-Up | 2:50 – 3:00pm