Increase Growth and Revenue With A Highly Trained Healthcare Sales Team

Position your healthcare sales team to have relevant conversations with clients and provide value in the form of resources, information and industry best practices.

HIDA's Accredited in Medical Sales (AMS) program is the only program in the industry designed for selling into healthcare settings. Its comprehensive sales training is designed to:

  • Improve healthcare distributor and manufacturer sales performance
  • Provide medical sales certification
  • Provide industry education, market specific information, and sales/customer service training for healthcare sales teams

AMS Certificate

HIDA's AMS program, tailored exclusively for selling into healthcare settings, is accessible to HIDA members. To access this specialized program and explore how AMS enhances your team's skills for medical sales success, consider joining HIDA today!

Go To AMS Portal

Latest AMS Courses

2024 Customer Market Reimbursement Update
Healthcare Distribution
Choosing The Right Channel For Your Products
Market Insights
Navigating The Federal Procurement Process 101
HME Medicare Reimbursement Landscape For 2024
Healthcare Sales
Communicating The Value Of Your Healthcare Products
Post-Acute Market Trends Shaping 2024 And Beyond
Making The Most of Tradeshow Connections
Customer Service
Probing and Listening
Sales & Marketing
Leveraging Powerful Digital Content To Drive Sales
Sales & Marketing
Beyond The Screen: Crafting Memorable Sales Presentations
How Sales And Marketing Professionals Can Harness AI
Flu Vaccine
Preparing For The 2023-2024 Flu Season
Key Benefits

Enroll in the nationally recognized AMS program to access tailored courses that prepare your team for the AMS designation. Held by 1,800+ healthcare distributor and manufacturer sales professionals, this elite certification signifies a high level of competence as a medical products sales expert.

Why Pursue AMS Certification

Showcase your team's commitment to excellence and demonstrate to customers that they possess the comprehensive knowledge required in today's dynamic healthcare environment.

Who Benefits

Whether your team sells to hospitals, health systems, physician practices, or other extended care providers, AMS training caters to all sales roles, accommodating both rookies and veterans.

Versatile Training Resources

The comprehensive AMS library is a valuable resource for sales managers, product managers, marketing professionals, operations staff, supply chain managers, and customer service representatives.


Our cost-effective, all-employee company license ensures significant savings on per-rep training expenses. Available exclusively to HIDA and HIDA Educational Foundation member companies, the AMS Sales Program is designed to strengthen your team collectively. Click here to learn more. Please note that this program is not offered to individuals.

For more information, visit

Courses and webinars regularly update new and experienced sales reps on current issues facing healthcare customers.
Courses address topics in all main healthcare markets (Acute, Surgery Center, Physician Office, Laboratory, Post-Acute, and Home Care), supply chain, distribution, reimbursement, and more.
Curriculum is fully customizable. AMS can be used as a formal initiative, used to fill gaps in your current program, or to meet your company’s vendor credentialing needs.

AMS Education Contact

Rosemarie Bundoc

Rosemarie Bundoc
Senior Manager, Virtual & Continuing Education

New Licensee Contact

Callie Barthel

Callie Barthel
Senior Manager, Member Relations