Accredited in Medical Sales (AMS) Training
Leverage a nationally recognized, comprehensive healthcare sales education program designed to make distributor and manufacturer sales reps more knowledgeable and successful.
- Establish your and your team's competence as certified medical products sales professionals.
- Show your customers and your employer that you have a comprehensive understanding of today’s quickly-changing healthcare environment.
AMS Sales Training is used by HIDA’s national, regional and local distributor members, and by manufacturers who sell through distribution.
Industry-Specific
The only sales courses specific to selling into healthcare settings
Certification Track
The only courses designed to prepare candidates to earn AMS certification
Elite Certification
An elite industry certification held by 1,200+ healthcare sales professionals.
“Very good value for the cost. We require all of our employees to be AMS-certified.”
AMS Licensee, 2025
What’s Included
AMS Sales Training is sold as a corporate license. Subscribed companies get 24/7 access, which includes:
- All AMS courses and AMS webinars, both live and recorded
- Sales reps can keep track of their AMS accreditation status and earn AMS points
- Managers can track their reps’ progress
- Other company employees can use AMS content as appropriate to their learning needs
Use the full AMS Sales Training program to train your sales reps and help them earn AMS accreditation, and use individual courses to train other employees on the distribution business, customer issues, and other subjects as appropriate.
Who It’s For
Sales reps in industries including:
- Healthcare distribution
- Medical product manufacturing
With customers such as:
- Hospitals and health systems
- Physician practices
- Skilled nursing facilities, home health agencies, and other extended care providers
- Healthcare laboratories and other diagnostics providers
In all settings:
- In the field or on the phone
- Both field representatives and inside sales
At all levels of expertise:
- Courses that get your rookies off to a great start
- Courses covering cutting-edge topics to keep your veterans ahead of the latest healthcare trends
The comprehensive
AMS library is also an extremely valuable training resource for:
- Sales managers
- Operations staff and managers
- Supply chain managers
- Customer service representatives
- Anyone else on your team who needs access to training on key healthcare, distribution, and business topics
Development of the AMS Program
New Course Development
AMS courses are developed by the HIDA Educational Foundation. Some courses or sections are written by industry experts and others are developed by Foundation staff members. New courses are reviewed by experts from member companies to ensure their accuracy and relevance.
Updates
AMS courses are updated regularly, based on the changing healthcare environment, product innovations, technology advances, and other changes. To ensure that every course stays on the cutting edge of accuracy, administrator and user feedback is strongly encouraged! If you find a course, section, test question, or statement in a course that needs correction or updating, please contact the AMS Support Team at [email protected].
History
Based on an industry consensus that successful healthcare sales reps needed a strong foundation in sales skills, account and territory management, customer knowledge, anatomy, and knowledge of the distribution business, a committee of distributor and manufacturer leaders developed the original AMS core curriculum in 1988.
Benefits FAQs Get Started