Horizon Report | Millennials as Healthcare Consumers

Millennials As Healthcare Consumers offers detailed information manufacturers and distributors can share with providers on the high expectations these younger consumers have for healthcare providers. Use these findings to help your customers achieve success with the largest generation in America.

A survey of 1,000 patients conducted by HIDA’s Research & Analytics team has found that Millennials have very different expectations of healthcare providers compared to other generations. They experience the world more intensely, and are more likely to form strong opinions on both extremes of the satisfaction spectrum. They expect providers to take a patient-centered approach at all times, and will change providers quickly when dissatisfied. Learn what products and services are crucial for providers to offer to attract and retain these new consumers.

PDF download: Member: $1550 | Non-member: $2500
Print copy: Member: $499 (call for bulk pricing) | Non-member: $699

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