Acute Advisory Council

The Acute Advisory council advises HIDA on research, publications, products, and services needed in the acute market segment, and provides a forum for medical distributors to network with peers and improve their go-to-market strategies.

Council Chairs

Paul Farnin

Paul Farnin, Chair
Director of Supply Chain Solutions
Cardinal Health

Karen Longo

Karen Longo, Vice Chair
Channel Management VP, Acute

Council Members

Dan Almon
Executive Director, ALM Contract Services
Claflin Company
Leanne Charnas
VP Vendor Relations, Medline Distribution
Medline Industries, Inc.
Tim Cokkinias
Vice President, Channel Management
B. Braun Medical
Austin Craun
Director, Supplier Relations
Owens & Minor
Kerry Dunbar
Senior Director, Corporate Accounts
Ian Fardy
Vice President, Marketing
NDC, Inc.
Paul Farnin
Director of Supply Chain Solutions
Cardinal Health
Timothy House
VP West Zone Acute and National Alternate Site
Concordance Healthcare Solutions
Pamela Koehn
VP, Supply Chain
Direct Supply, Inc.
Mark Krhovsky
Chief Commercial Officer
MarketLab, Inc.
Mark Litton
Chief Operations Officer
Howard Medical Company
Karen Longo
Channel Management VP, Acute
Bob McCart
VP, National Accounts
IMCO, Inc.
Randy Reichenbach
Vice President
Medical Resources
Andrea Reubel-Walker
Director of Marketing and Key National Accounts
Kerma Medical Products, Inc.
Jennifer Rhoda Marsh
VP of National Accounts
Nikki Sallustio
Director of National Accounts
RJ Schinner Company
Will Sapp
Director Distributor Sales
Shannon Trahan
Regional Sales Manager-South

Get Involved - Contact HIDA:


Senior Director, Membership