Acute Care Market Dynamics: Insights From Supply Chain Executives

April 26, 2017
1:00 – 2:00 pm EDT

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HIDA’s Research & Analytics team surveyed 125 hospital supply chain executives to get an in-depth look at their growth strategies for this coming year. Learn in this 30-minute webinar, Acute Market Dynamics: Insights from Supply Chain Executives, how your customers plan to balance meeting patient needs and financial targets:

  • Hear how demand has trended over the past year, and what executives expect to see going forward
  • See how distribution is helping executives control costs through supply chain innovation
  • Hear how healthcare systems approach distribution across care settings


Gina Smith, CMRP, AMS
Director, Business Development

Gina Smith has 25 years’ experience in healthcare with more than 20 of those in supply chain management. During her time at HIDA she directed the development of industry-specific tools for members and associates to attain operational and strategic objectives. Prior to HIDA, Gina rose to director of marketing at a Midwestern IDN responsible for physician relations, occupational health clinical delivery, and new sales. During her leadership, Gina led the system to its first certification by the American Osteopathic Hospital Association.

Following this, Gina spent 15 years at HPS Inc., a regional GPO working on both local and regional contract management and sales as well as implementing the Novation portfolio and the MedAssets program with her customer base. As implementation administrator there, she drove contract compliance among new customers in 14 states, created an intranet training site for GPO sales representatives, and spearheaded a new pricing accuracy and revenue reconciliation project.

Using the Premier contract portfolio, Gina developed a GPO affiliate sponsorship program for Adventist HealthCare. The program was sold to National Capital Area Shared Services, a division of the 50-plus-year-old Hospital Council of Greater DC, where Gina became a business development consultant. She graduated cum laude with a BA degree from Ball State University. Gina is accredited by the American Hospital Association as a Certified Materials and Resources Person (CMRP), and is Accredited in Medical Sales (AMS) by the HIDA AMS Sales Training Program.

Justin Waters
Manager, Research & Analytics

Justin Waters, with HIDA since 2013, supports members by developing and deploying market research tools designed to provide insight into trends affecting the distribution channel. Focusing on HIDA Market Report publications, Justin leverages his experience in military operational logistics administration to ensure timely production and delivery.

Prior to his work at HIDA Justin served as an officer in the US Army where he developed and implemented large-scale deployment plans to maintain equipment readiness—managing supplies valued in excess of $1 million and a budget of over $1.5 million. He maintained operational control over supply logistics, personnel, and finances to ensure rapid transition into operational functionality as contingency support for natural disasters worldwide. Justin has a BA degree from the University of Connecticut and is fluent in four languages. We are glad one of them is English.