Selling to Post-Acute Providers: Insights From HIDA's Market Survey

April 28, 2017
1:00 – 1:30 pm EST

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If you sell to nursing homes and other extended care providers, or want to grow business with this market, don’t miss this webinar to learn about the latest on demand trends and customer needs. You’ll hear findings from HIDA’s 2017 Post-Acute Market Survey which polled skilled nursing facility administrators nationwide about their plans over the next year, their challenges, and their supply channels.

In this webinar, you'll gain insights on:

  • Why long-term care providers expect supply budgets to increase in coming years
  • Why there is an increasing collaboration between hospitals and post-acute facilities
  • How product quality drives purchase decisions
  • How long-term care providers use distribution, and what they need from suppliers


Ann Peters
Manager, Research & Analytics

In her time at HIDA, Ann Peters spearheaded HIDA's primary research projects, surveys and Horizon Report publications. Ann tackles emerging issues that have cross-market impact and examines them on an in-depth level, delivering data and analysis for members to more quickly recognize potential risks or opportunities.

With 20 years of experience in market research and analysis, Ann is well-versed in crafting quantitative and qualitative research projects and applying statistical methods. Her work has focused on customer experience, corporate strategy, marketing and retail sales data gathering. Prior to HIDA, Ann worked as a research manager and analyst at CX Solutions, National Public Radio (NPR) and Nabisco. She earned her degree from Wilkes University.