Selling Through Distributors
February 2, 2017
1:00 – 1:30 pm EDT
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If your company uses distributors to connect with healthcare customers, this free webinar is for you.
Join Elizabeth Hilla, Executive Director of the HIDA Educational Foundation and HIDA Senior Vice President, to discuss how the most successful manufacturers work with their distributor partners to multiply their sales reach and effectiveness.
- A better understanding of how distributors work, and how to work with them
- Insights on how to get more sales support from your distributor partners
- Ideas on how a distributor rep's tenure impacts their willingness to work with you – especially on new product introductions
- New ways to adapt your sales approach to the distributor's needs and mindset
Senior Vice President, HIDA
Executive Director, HIDA Educational Foundation
With close to 30 years experience in the healthcare distribution
industry, Senior Vice President Elizabeth Hilla spearheads industry
initiatives to advance the value of distribution and increase
effectiveness within the healthcare supply channel.
Leading HIDA's communication and industry affairs activities with
member goals as the guiding force, Elizabeth has worked with industry
thought leaders to initiate and produce outcomes including the 2017
white paper, Improving Pricing Accuracy: Contract Communications Standards for the Healthcare Supply Chain. The
white paper was created in conjunction with the healthcare industry's
only conference focused exclusively on improving contracting efficiency
where counterparts from all sides of the process gathered to solve one
of the industry's major pain points, resulting in a set of guidelines
and standardized best practices.
As Executive Director of HIDA Educational Foundation, Elizabeth
developed the AMS Sales Training program, an online accreditation
resource with courses designed to support member knowledge in healthcare
industry issues and trends, medical products and sales skills. The
Foundation is devoted to increasing efficiency and effectiveness within
the healthcare supply channel through education, research and
collaboration. Elizabeth frequently speaks about and facilitates
discussions on topics impacting the healthcare supply chain.
Prior to joining HIDA, Elizabeth served as associate editor of Medical Products Sales
magazine, a trade publication for the healthcare distribution industry.
She began her career as a television reporter, producer and anchor in
North Carolina. Elizabeth graduated summa cum laude from Florida State
University with a degree in communications.