Selling To The C-Suite Series: Lessons From A Former IDN C-Suite Executive

June 16, 2020, 1:00-2:00pm EST

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More health care sales organizations are seeking to meet with IDN C-Suite decisions-makers industry wide. With the COVID-19 situation, access has become even more limited. This webinar will go over key trends and strategic directions for IDN C-Suite decision-makers.

Participants will gain a clear understanding of:

  • The issues that are being confronted by IDN/hospital executives/ACOs in today’s era of healthcare reform
  • Successful strategies for gaining access to higher level decisions makers, conducting effective meetings, and achieving results

Presenter:


Mark Dixon
President
The Mark Dixon Group, LLC

Mark D. Dixon, R.Ph, M.H.A., FACHE, leads the Mark Dixon Group, LLC which provides medical suppliers and integrated delivery networks (IDNs) consultative assistance in successfully navigating the changes in healthcare. 

He specializes in providing C-Suite level services to:

  • Increase medical supplier relevancy/performance in an era of health reform and value creation
  • Provide Healthcare Industry Market Intelligence, Education, and Advisory Services to medical suppliers and IDNs to improve strategy, effectiveness, and health system partnerships
  • Consult with Life Sciences companies to conduct key account management strategy development and training with emphasis on C-suite and supply chain perspectives
  • Medical suppliers and IDNs including a focus on key issues which health systems face in economics and strategy, specialty physician and hospital dynamics, Accountable Care Organization (ACO) implementation, and achieving triple aim results (Cost, quality, experience)

He speaks regularly at national meetings to bring the voice of the IDN C-Suite to a wide variety of organizations and professional associations.

Dixon brings 30+ years of healthcare leadership experience with a proven record of results in developing and sustaining market-leading organizations. Dixon was Regional President for Fairview Health Services where they developed and implemented an ACO strategy.  Prior to joining Fairview, Mark was President/CEO of Community Hospitals of Indiana, Inc. in Indianapolisfor 6 years and was with Allina Health for 17 years at Abbott Northwestern Hospital in Minneapolis as the chief executive.