How To Get More Meetings By NOT Sounding Like A Salesperson

Tired of being seen as just another salesperson? Learn how to transform your pitch into a compelling value proposition. Sales expert Tom Stanfill will share proven strategies to book more meetings, leave impactful voicemails, and close calls without sounding salesy. Discover the secrets to driving customer action and building lasting relationships.

Tom Stanfill
Partner/Co-Founder
ASLAN Training

AI Tools For The Healthcare Sales Team

Learn to leverage AI for deeper healthcare customer insights, craft compelling content, and tailor persuasive pitches. This session will explore practical applications of AI tools like ChatGPT, demonstrating how to enhance your sales strategy and increase customer centricity. Walk away with actionable tips and a live ChatGPT demo.

Tom Schwieterman, MD
Chief Medical Officer & Vice President of Clinical Affairs
Midmark Corporation

Five Tips For Selling To The Health System C-Suite

Discover the top challenges and priorities facing health system C-suite executives in 2024. You’ll gain actionable insights on how to position your products or services to deliver exceptional value, build strong partnerships, and align with health systems goals. Walk away with five proven strategies to elevate your sales approach and drive growth.

Ingrid Lund, PhD
Independent Healthcare Strategy Consultant & Former Executive Director
The Health Management Academy

ShareGroup Breakouts
Join live, peer-to-peer discussions on healthcare sales and marketing’s biggest topics. This is a great opportunity to learn from your colleagues in healthcare distribution and manufacturing. A guest expert and HIDA staff leads each group, posing questions to spur conversation and dialogue. Attendees are requested to be on camera and actively participate in the conversation.

Fireside Chat: Lessons From The Industry’s Best

Join us for a cross-generational panel discussion featuring experienced healthcare sales experts who will share insights on building trust and credibility, and how they became a trusted advisor for their healthcare customers. They’ll talk about everything from the best ways to open a call and best way to overcome objections.

Your Buyers Are Changing – How Can You Keep Up?

Several key trends in buyer behavior have been slowly disrupting the market for distributors over the last few years. These changes present a real opportunity to redefine how health industry distribution leaders think about their buyers and how to service them effectively. In this session, John Nantz will introduce attendees to five key trends in buyer behavior and how your organization can respond effectively and make the most of these trends.

John A. Nantz
Partner
Redwood Advisors

How To Work With A GPO Rep To Grow Business
Panel Discussion

A GPO partner can be an invaluable resource to help you get in the door with your customers and land more business. Join this informative session on how to effectively collaborate with your GPO counterpart to identify growth opportunities, navigate provider-GPO relationships, maximize contract value, and increase wallet share.

ShareGroup Breakouts

Tips For High-Impact Joint Customer Calls

Join us for an insightful discussion on how to collaborate with your manufacturer and distributor counterparts in order to close the sale. Our expert panelists will share their proven strategies for effective preparation and planning for productive joint calls and post-call action steps.

Growing Your Sales Through Effective Questioning

Discover the power of effective questioning to drive sales success. Learn how to ask the right questions to uncover customer needs, build rapport, and position your solutions as the ideal choice. Learn effective strategies on how to research and plan for the right questions and how to adjust accordingly during a customer conversation.