E-Commerce is transforming the business of healthcare. Through its E-Commerce Conference and free industry resources, HIDA helps you establish your e-commerce and digital marketing presence to remain competitive in this changing landscape.

Beginning with product information management (PIM), HIDA's PIM Workgroup created the PIM Playbook to serve as a first step for healthcare manufacturers and distributors that have no defined PIM data-sharing process to follow. PIM is crucial for marketing and selling any product--medical or non-medical--through distribution channels and e-commerce platforms. By adopting a standard approach for sharing product attributes, manufacturers and distributors can transmit medical product data and images seamlessly, electronically, and consistently with trading partners.

HIDA E-Commerce Conference + PIM Playbook

Product Attribute Tool

HIDA has prepared an additional resource based on information gathered at E-Commerce workshop meetings.

Download HIDA’s PIM Playbook tool►
(Microsoft Excel Workbook)


Jeff Girardi»
Director, Industry Affairs