Wyndham Grand Orlando Resort, Florida | April 18-19, 2018

E-Commerce Is Transforming the Business of Healthcare: Are You Ready?

Conference Speaker

Justin King

B2X Partners

Conference Speaker

Michael Powers
Hill & Markes, Inc.

Conference Speaker

John Bass  

Hashed Health


Conference Speaker

Matt Leopold 

TENA, an Essity brand

Conference Speaker

Jay Ross 

Amazon Professional Healthcare

Conference Speaker

John Lane 

Digital Marketing & Brand Strategy Expert

Conference Speaker

Shawn Kanungo

Digital Transformation Strategist

Conference Speaker

Darren Sepanek
E7 Solutions

Join fellow healthcare suppliers and trading partners in Orlando to discuss ways to leverage current and future e-commerce capabilities to grow your business. If your job involves marketing, product management, e-commerce, or IT, you’ll want to attend this event that provides a comprehensive view into various healthcare e-commerce hot topics including:

• Establishing and growing your e-commerce and digital marketing presence
• Streamlining and standardizing the electronic transmission of product data and images to enhance channel communications
• Understanding how e-commerce trends will impact healthcare channels and change the competitive landscape
• Leveraging best practices from other industries to increase efficiency and grow sales.

Who's Attending

• Manufacturer CEOs, CIOs, or executives in marketing, IT, or product management
• Distributor owners, CEOs, CIOs, or executives in marketing, IT, or product management
• Anyone who wants to grow their business in e-commerce

Registration and Pricing

Event Sold Out – Please Join Us In 2019

Registration Fees

HIDA or HIDA Educational Foundation Member: $799 per person
Non-member: $1,299 per person

For information about becoming a member, contact Cindy Chen, 703-838-6114.

Registration Policy

Space may be limited. Registration is first-come, first served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in the HIDA materials.

Cancellation Policy

Participants must cancel in writing via mail or email in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available prior to March 19, 2018 and a 50% refund will be available between March 20, 2018 and April 5, 2018. While no refunds will be available after April 5, 2018, a company may substitute a registrant at any time without penalty.


Wednesday, April 18

(Times and topics subject to change.)

Welcome and Objectives | 1:30 – 1:40pm

Creating a Culture of Innovation | 1:40 – 2:45pm

Shawn Kanungo
Innovation Expert, Digital Transformation Strategist

• Determine business strategies for challenging the status quo, and embracing uncertainty and change
• Identify the opportunities and threats associated with disruptive innovation
• Learn which digital technologies and business models are currently impacting all industries, including healthcare

Break | 2:45 – 3:15pm

Building the Business Case for B2B E-Commerce | 3:15 – 4:00pm

Justin King, Senior Partner
B2X Partners
• Understand why e-commerce is so important to business success, particularly B2B customer adoption
• Learn how to get, build, and maintain an effective product content strategy that can boost your web analytics and search engine optimization
• Identify the big data areas you should be leveraging to return strategic value for your company

Driving Customer Adoption of Your E-Commerce Platform: Case Study | 4:00 – 4:30pm

Michael Powers, B2B E-Commerce & Digital Marketing Manager
Hill and Markes, Inc.
• Hear from a 111-year old, family-owned foodservice distributor that has grown its B2B e-commerce platform to 20% of company revenue with a 97% increase in new website-generated revenue
• Learn the crucial steps to move your company to a new e-commerce platform and promote customer adoption
• Identify common characteristics and misconceptions associated with B2B buyers, and how to respond to both
• Determine digital tactics that can highlight your company’s subject matter expertise, drive new customer acquisition, and increase web revenues

Meeting B2B Distribution Customer Expectations with B2C Online Experiences | 4:30 – 5:00pm

Matt Leopold, E-Business Director
TENA, an Essity brand
• Learn how to provide B2B healthcare product data in more consumer-friendly ways
• Understand why content is king for attracting and persuading business partners to purchase medical products online
• Determine how to work best with manufacturers selling through distribution and leveraging e-commerce capabilities

Roundtable Discussions | 5:00 – 5:30pm

Networking Reception | 5:30 – 7:00pm

Thursday, April 19

Networking Breakfast | 7:00 – 8:00am

Breaking Down Silos: Building a Powerful End-to-End Marketing Platform | 8:00 – 8:45am

John Lane
Digital Marketing and Brand Strategy Expert

• Learn how to create and manage an effective e-marketing program
• Determine the distinction between building an audience of engaged followers rather than consumers
• Identify end results from successful e-marketing campaigns and the steps it takes to achieve them

Prioritizing B2B Tech Investments: Panel Discussion | 8:45 – 10:00am
Facilitator: Darren Sepanek, CMO, E7 Solutions
Panelists: Jary Carter, Co-Founder & CRO, OroCommerce; Steve Kizy, CEO, Midway Dental; Michael Noble, CEO, Apruve; Carrie Weidenbach, E-Commerce VP, E7 Solutions
Learn the difference between strategy, design, and implementation stages of new e-commerce initiatives
• Understand the questions your company should be asking when evaluating possible e-commerce investment options
• Hear best-in-class advice from leading technology experts for companies launching new e-commerce projects

Break | 10:00 – 10:30am

Why Product Information Management Matters in an Amazon World | 10:30 – 11:00am

Jay Ross, Manager, Vendor Management
Amazon Professional Healthcare

• Learn how a modern day e-commerce innovator approaches PIM, data publishing, and reconciliation
• Identify PIM challenges unique to healthcare, and lessons learned from Amazon's ongoing e-commerce evolution
• Understand how data integrity and content standardization benefit product web search, discoverability, and cost reduction initiatives

HIDA PIM Playbook Update | 11:00 – 11:15am
• Hear how HIDA’s PIM Workgroup is addressing the impact of data quality on supply chain processes, operations, and e-commerce plans
• Determine steps for executing a standard PIM data-sharing plan to benefit inventory accuracy, product listings, and business partner relationships

Impact of E-Commerce on Channel Partnerships | 11:15am – 12:15pm
Roundtable Discussions
• Exchange ideas and share insights with fellow attendees around everyday e-commerce issues
• Identify common challenges and new opportunities for reaching process improvements with B2B partners
• Understand different stakeholder viewpoints around themes specific to content accuracy, digital asset management, and implications for internal and external business operations

Networking Lunch | 12:15 – 1:30pm

Impact of E-Commerce on Channel Partnerships | 1:30 – 2:00pm
Roundtable Summaries
• Share your roundtable ideas and insights with fellow conference attendees

Break | 2:00 – 2:10pm

Blockchain Applications in Healthcare | 2:10 – 2:50pm

John Bass, CEO, Hashed Health
• Understand what blockchain is, and why so many experts think it could revolutionize various healthcare transactions—from e-commerce, to patient data, to pricing
• Gain insights on how blockchain could be applied to various e-commerce, contracting, and chargeback processes with trading partners
• Examine what the future of online marketplaces will look like and how blockchain technology could impact business decisions

Conference Summary and Wrap-Up | 2:50 – 3:00pm


Wyndham Grand Orlando Resort,  Florida

Hotel Reservation Information – Book Today to Save!

Reserve Your Room: Call 407-390-2300, identify yourself as being with HIDA for the group rate.

Rate: $249, single or double, plus 12.5% tax and 9.75% resort fee, per night.

Hotel Address: 14651 Chelonia Parkway, Orlando, FL 32825

Room block cut-off: March 13, 2018. After the cutoff date, rooms will be booked on a space-available basis only and room rates are subject to change.

Hotel Cancellation Policy: Individual guest cancellations will be accepted up to seventy-two (72) hours prior to arrival. Individual no-shows will be charged to the reservation method of guarantee on file. Name changes may be made to room reservations prior to arrival at no charge, if there is no change to arrival and departure dates.

Event Sponsors

Sponsorship Opportunities

Sponsor the E-Commerce Conference

Opportunities Include:

Presenting Sponsor - $15,000 (member only)
Includes three registrations, exhibit table, visibility on the program, sponsor materials in attendee handout packet; and recognition in marketing, web, and onsite slides/signage as Presenting Sponsor.

Sponsor - $5,900 (member) | $9,900 (non-member)
Includes two registrations, exhibit table, visibility on the program, recognition in marketing, web, and onsite slides/signage.

Supporter - $2,750 (member) | $6,500 (non-member)
Includes one registration, exhibit table, recognition in marketing, web, and onsite slides/signage.

Event Contact:

Stephanie Reed»
Director, Education

Sponsorship Contact:

Julie Berry»
Director, Conferences & Sponsorship Sales