Using LinkedIn to Build Relationships & Become An Extension of Your Company’s Selling Efforts

October 24, 2019

Webinar recordings older than 1 year are available upon request. Please email hida@hida.org for assistance.

More than ever, customers are searching and interacting with you digitally before, during, and after purchase! This webinar will help you better understand the LinkedIn platform, give you insights on how to engage with your company and customers, and understand what types of content are most beneficial to post. Be a resource of information and grow trust with customers that creates a community on social media to build long-standing relationships and is an extension of your selling efforts. Digital Marketing experts, Teddi Tullis, Eryn Marx, and Amanda Rodriguez will teach you how to:

  • Understand LinkedIn and how to use it
  • Deliver content that resonates with your audience
  • Engage with your customers
  • How to streamline your social selling process by posting efficiently
  • Build trust with your customers to keep them coming back

Speakers


Teddi Tullis
Strategic Director of Social Media Management
KBK Communications

With over 7 years of experience in social media marketing, Teddi has gotten social media down to a science. Teddi is always looking to learn and implement new social strategies and understands that social media is ever-changing. Teddi has spent over 7 years in the healthcare marketing field, focusing on medical manufacturing and distribution. When she’s not working, Teddi likes to spend time playing with her four crazy kids or watching football.

Eryn Marx, MBA
Account Manager
KBK Communications

Eryn Marx, MBA brings over 8 years of healthcare marketing experience in medical device manufacturing and distribution as well as an undergraduate degree in Marketing from St. Johns University and an M.B.A with a concentration in Information Systems Management from Auburn University (War Eagle!). Eryn has spent most of her career using data and analytics to develop strategies specific to your business. She is passionate about understanding customers’ needs and creating a strategy that helps them reach their goals. When not working, Eryn enjoys planning trips to Europe and spend time with her dog, Heinz, who is an energetic German Shorthaired Pointer. As KBK’s Account Manager, Eryn works with KBK clients to create and execute strategic marketing plans for brand recognition and lead generation.

Amanda Rodriguez, MS
Social Media Assistant
KBK Communications

Amanda graduated with her master's in marketing from FSU (Go Noles!). Inspired by her love for story-telling, Amanda has adopted a creative perspective when creating social media content for our clients. Connecting with her audience is her main goal whether it be through informative articles, inspirational quotes, or ridiculously funny GIFs. When not working for our clients, she is planning her next trip around the world or mastering her cuddling skills with her dog, Misty.