HLP Klearfold
Streamlining Healthcare Expo And Business Exchange | September 22-24, 2020 | Virtual

Channel Strategies

Included in your Streamlining Registration. No separate fee required!


Post-Acute Channel Strategies
Lab & Diagnostics Channel Strategies

Tuesday, September 22 | 7:00am-8:00am (Breakfast)
8:00am – 12:00pm (Session)


Tuesday, September 22 | 7:00am-8:00am (Breakfast)
8:00am – 12:00pm (Session)


Post-Acute Channel Strategies

Skilled Nursing • Hospice • Home Care

As payment and consumer trends push care closer to the home, suppliers must adapt their marketing and channel strategies to serve diverse post-acute market segments. In this half-day workshop, join provider, distributor, and manufacturer leaders in Chicago to discuss trends impacting home health agencies, nursing homes, hospices, and home care providers.

What We’ll Address

  • New Payment Models: How will the new PDPM (for nursing homes) and PDGM (for home health agencies) payment models and quality metrics impact customers?
  • Shifting Settings for Post-Acute Care: How will markets evolve as new healthcare policies push more care out of the hospital and closer to the home?
  • New Decision-Makers: Who will make the purchasing decisions, and how will their decision-making criteria evolve amid reimbursement changes?
  • Manufacturer-Distributor Relationships: How do supply chain partners work together to drive sales in these evolving and fragmented markets?

The agenda includes a keynote speaker on big-picture market and policy trends, insights from provider leaders, roundtable discussions, and a distributor panel with recommendations on effectively serving post-acute customers.

Who Should Attend

  • Manufacturer CEOs, sales/marketing executives, national accounts managers
  • Distributor owners, CEOs, sales executives, category managers, marketing leaders
  • Anyone else who wants to grow their business in the post-acute market

How To Sign Up

Participation is included free with your registration for the Streamlining Healthcare Expo & Business Exchange. During the registration process, be sure to indicate that you will attend this event.


Lab & Diagnostics Channel Strategies

Diagnostics—More Important Than Ever

Demand for lab testing exploded this year during the COVID-19 epidemic, underlining the importance of diagnostics for patient care and population health. In this half-day session, join provider, distributor, and manufacturer leaders in Chicago to discuss trends impacting reference laboratories, acute care labs, and physician offices. You’ll gain key insights into your customers’ current and future challenges, and ideas for reaching and serving shifting market segments.

What We’ll Address

  • Leading Edge Diagnostics: How will innovations in molecular testing, genomic medicine, personalized care, and other advances impact where and how diagnostic testing fits into the healthcare delivery?
  • Impact of PAMA: How are lab markets responding to ongoing payment cuts and evolving policies?
  • New Drivers and New Decision-Makers: Who will make the purchasing decisions as markets consolidate, and how will their decision-making criteria evolve amid reimbursement changes?
  • New Opportunities: Where will the most promising opportunities lie as care settings

The agenda includes a keynote speaker on big-picture market and policy trends, insights from provider leaders, roundtable discussions, and a distributor panel with recommendations on effectively serving lab customers.

Who Should Attend

  • Manufacturer CEOs, VPs sales/marketing, national accounts managers
  • Distributor owners, CEOs, sales executives, diagnostics category managers, marketing leaders
  • Anyone else who wants to grow their business in laboratory and diagnostics markets

How To Sign Up

Participation is included free with your registration for the Streamlining Healthcare Expo & Business Exchange. During the registration process, be sure to indicate that you will attend this event.


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Channel Strategies Contact:

Stephanie Reed, MS»

Director, Education
HIDA, 703-838-6105