Hyatt Regency Orlando, FL | April 17–18, 2019

E-Commerce Is Transforming the Business of Healthcare: Are You Ready?

E-Commerce Is Transforming the Business of Healthcare

Join fellow healthcare suppliers and trading partners to discuss ways to leverage current and future e-commerce capabilities to grow your business. If your job involves marketing, product management, e-commerce, or IT, you’ll want to attend this event to get a comprehensive view into various healthcare e-commerce hot topics including:

  • Establishing and growing your e-commerce and digital marketing presence
  • Streamlining and standardizing electronic processes for sharing product information
  • Understanding how e-commerce trends will change the competitive landscape and impact channel relationships
  • Leveraging channel partnership solutions to grow B2B and B2C Sales
  • Increasing customer conversions and loyalty through web and mobile platforms

More about HIDA's E-Commerce initiative and PIM Playbook:   E-Commerce►

Keynote And Session Speakers

Conference Speaker

Opening General Session:

Don’t Just Manage The Process – Lead Change!

Keynote Presenter:
Steve McClatchy
New York Times Best-Selling Author

Conference Speaker

Michelle Clouse

Conference Speaker

Ryan Williams

Conference Speaker

Jan Beery
KBK Communications

Conference Speaker

Matt Wingham
Cardinal Health

Conference Speaker

Rebecca DiGiaimo
KBK Communications

Conference Speaker

Jay Schneider
Digital Commerce Group

Conference Speaker

Brian Beck
E-comm Expert & Author

Conference Speaker

Ian Fardy

Who Should Attend

  • Marketing, IT, or product management directors and managers
  • Distributor and manufacturer owners, CEOs, CIOs, or executives
  • Anyone who wants to grow their business in e-commerce

Kudos From Last Year’s Attendees

  • Great conference, very educational, with different topics to satisfy everyone.
  • Good cross section of manufacturers, distributors, and consultants sharing their digital journeys.
  • Very informative, great networking opportunities.
  • I finally found a conference where I feel like I belong and am with a group of people that understand the challenges I see.
  • Excellent overview with opportunity to ask questions in detail.
  • You’ve tapped into a hot area. Keep going. Well done!

Registration and Pricing

Register online

Register by phone: 866-451-9367

Registration Fees

HIDA or HIDA Educational Foundation Member:
$799 per person

Non-member: $1299 per person

Distributor Contact:

Kelley Taft»
Director, Membership

Manufacturer Contact:

Cindy Chen, MS, AMS»
Sr. Manager, Associates Program

Registration Policy

Space may be limited. Registration is first-come, first served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in the HIDA materials.

Cancellation Policy

Participants must cancel in writing via mail, email or fax in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available prior to March 19, 2019 and a 50% refund will be available between March 20, 2019 and April 4, 2019. While no refunds will be available after April 5, 2019, a company may substitute a registrant at any time without penalty.


Wednesday, April 17

(Times and topics subject to change.)

Welcome and Objectives | 1:30–1:40pm

Opening General Session: Don’t Just Manage The Process–Lead Change! | 1:40-2:45pm

Steve McClatchy, New York Times Best-Selling Author

If you are interested in creating a world-class team that is committed to improvement and embraces change, this is a “don’t miss” presentation. You’ll gain insights for gaining commitment to change, reducing resistance, and driving results. Learn to:

  • Correct misalignments and remove obstacles in the way of the team’s success
  • Keep the team motivated and focused on producing measurable results
  • Ensure that team members aren’t sidetracked by what’s urgent but rather commit the time necessary to achieving what’s important

Steve McClatchyis author of the New York Times Bestseller Decide: Work Smarter, Reduce Your Stress & Lead by Example. Steve weaves insight, interaction, and actionable content with humor and motivation. Steve has worked with global leaders including Google, Under Armour, Disney, Microsoft, NBC Universal, Accenture, HP, Tiffany’s, as well as major sports teams. He speaks frequently at Harvard, Wharton and The University of Chicago’s Booth School of Business. His media appearances including ABC, CBS, Fox News, and NBC’s The Today Show; he has been quoted in The Wall Street Journal, Fast Company, and many other publications. Steve’s passion is for continual improvement and believes that when we stop growing, learning, gaining experience and achieving goals we stop living.

Break | 2:45–3:10pm

Managing Channel Conflict in the Digital Age | 3:10-3:45pm

Brian Beck, Author, Billion Dollar B2B ECommerce

  • The age of commerce transparency–digital trends and how they've changed the landscape of channel conflict
  • Levers of control and conflict: price, service, support, selection, loyalty
  • Strategies and policies for controlling the digital chaos
  • Understanding the true value chain for your products – starting with the ultimate customer

Working Roundtable #1 | 3:45–4:00pm

Exchange ideas and share insights with fellow attendees around your most crucial e-commerce issues and opportunities

Bringing Distribution Value to Life Through a Great Digital Strategy | 4:00–4:40pm

Michelle Clouse, Vice President, Customer Experience, Concordance Healthcare Solutions

  • How to build your digital strategy
  • Tying your distribution value message to your sales strategy
  • How to turn your digital strategy into qualified leads

Making Your Website an Extension of Your Sales Team | 4:40pm–5:20pm

Jan Beery, Chief Executive Officer, KBK Communications
Rebecca DiGiamo, Director of Account Management, KBK Communications

  • Learn how to use digital tools to automate sales and customer service processes
  • Create a frictionless customer experience from first touch to close

HIDA E-Commerce Initiative Update | 5:20pm–5:30pm

Networking Reception | 5:30–7:00pm

Thursday, April 18

Networking Breakfast | 7:00–8:00am

Using Digital to Drive Customer Loyalty and Lifetime Value | 8:00–8:40am

Jay Schneider, Director, Client Strategy, Digital Commerce Group

Working Roundtable #2 | 8:40–9:00am

Exchange ideas and share insights in small-group roundtable discussions

Distributor Case Study: Delivering a Modern E-Commerce Experience | 9:00–9:45am

Matt Wingham, Director of E-Commerce, Cardinal Health
Key insights resulting from a Fortune 15 company's journey to:

  • Work with leadership to make the business case and understand value
  • Identify process steps for designing, building, and launching e-commerce sites
  • Learn which key team roles and roleplayers are needed for success

Break | 9:45–10:00am

Grassroots Social Media: Content Strategies That Drive Sales | 10:15-10:45

Ian Fardy, VP, Marketing, NDC

  • Gain ideas from one of the most creative marketers in the healthcare distributors industry
  • Create compelling, interactive posts that your audience will respond to (and don’t be afraid to use video!)
  • Build a depot of content that can serve multiple purposes
  • Identify ways to that you and your trading partners can support each other through digital marketing

Impact of E-Commerce on Channel Partnerships: Roundtable Discussions | 10:45–11:30am

Exchange ideas and share insights with fellow attendees around everyday e-commerce issues

  • Identify common challenges and new opportunities for reaching process improvements with B2B partners
  • Understand different stakeholder viewpoints around themes specific to content management, digital assets, and business operations implications

Roundtable Summaries and Report-Outs | 11:30am–12:00pm

Share your roundtable ideas and insights with fellow conference attendees.

Networking Lunch | 12:15–1:30pm

Supplier Case Study: Owning Your Strategic Online Presence | 1:15–2:00pm

Ryan Williams, Senior Director, Distribution, Quidel
Hear from a leading diagnostics manufacturer on why it's important to:

  • Provide the most relevant product content to boost sales through channel partnerships
  • Create your own digital footprint in harmony with trading partners

Closing Panel: Best-in-Class E-Commerce Collaboration | 2:00–2:50pm

Conference Summary and Wrap-Up | 2:50–3:00pm

Event Sponsors

Sponsorship Opportunities

Gain visibility to more than 300 conference participants at three concurrent events focusing on e-commerce capabilities, contract efficiency and demand planning.

Back of Badges Sponsor - $2,500

Nightly Schedule of Events Email Sponsor -  $3,000

Education Session Sponsor -  $3,500

Reception Sponsor - $4,500

Exhibit Opportunities

Presenting Sponsor - $15,000 (member only)
Includes three registrations, exhibit table, session introduction, sponsor materials in attendee handout packet; and recognition in marketing, web, and onsite slides/signage.

Sponsor - $5,900 (member) | $9,900 (non-member)
Includes two registrations, exhibit table, recognition in marketing, web, and onsite slides/signage.

Supporter - $2,750 (member) | $6,500 (non-member)
Includes one registration, exhibit table, recognition in marketing, web, and onsite slides/signage.

Hotel Reservation Information – Book Today to Save!

Hyatt Regency Orlando Resort, Florida


Reserve Your Room: Call 888-421-1442, identify yourself as being with HIDA for the group rate.

Rate: $219, single or double, plus 13.625% tax per night.

Hotel Address: 9801 International Drive, Orlando FL 32819

Room Block Cut-Off: Extended to March 25, 2019 Note: Reservations based on hotel availability. .

Hotel Cancellation Policy: The cancellation policy is 72 hours prior to arrival date to avoid a 1 night room penalty fee. All no-shows are subject to a 1 night penalty fee.

Sponsorship Contact:

Julie Berry»
Director, Conferences & Sponsorship Sales

Event Contact:

Stephanie Reed»
Director, Education