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The HIDA Executive Briefing is a quarterly newsletter providing relevant articles and top level, in-depth knowledge for member executives on key government affairs issues and business intelligence trends currently impacting our industry and customers.
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Consumers Take Charge In Healthcare
MATTHEW J. ROWAN, HIDA PRESIDENT & CEO
Millennials are now the largest generation in the U.S., and their purchasing habits offer insight into healthcare delivery’s future. These consumers pay more attention to their healthcare expenses than earlier generations, according to HIDA’s article, “5 Ways That Define How Millennials Approach Healthcare.”
Suppliers can use these insights to help customers think about new ways to demonstrate value to millennial patients..."
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