Horizon Reports


Each quarterly report takes an in-depth look at a specific emerging sub-market, product line or trend that may affect multiple markets.


For more information contact: Ann Peters, 703-838-6108.



Millennials As Healthcare Consumers


Millennials As Healthcare Consumers offers detailed information manufacturers and distributors can share with providers on the high expectations these younger consumers have for healthcare providers. Use these findings to help your customers achieve success with the largest generation in America.


A survey of 1,000 patients conducted by HIDA’s Research & Analytics team has found that Millennials have very different expectations from healthcare providers compared to other generations. They experience the world more intensely, and are more likely to form strong opinions on both extremes of the satisfaction spectrum. They expect providers to take a patient-centered approach at all times, and will change providers quickly when dissatisfied. Learn what products and services are crucial for providers to offer to attract and retain these new consumers.


PDF download: Member: $1550 | Non-member: $2500

Print copy: Member: $499, call for bulk pricing | Non-member : $699

Order your copy from the HIDA Store 


Patient Satisfaction


HIDA’s Research & Analytics team has found patient satisfaction is a high priority for providers across the care continuum, with nearly all providers making it a key strategic focus over the next two years. In a survey of 1,000 patients conducted by HIDA, nearly half of patients report experiencing dissatisfaction with a provider over the past year, presenting a timely opportunity to engage with your customers on how your products can help them improve patient satisfaction. Use these findings to position your products as solutions to ensure patients feel they are receiving high-quality, patient-centered care.

Report featured in Modern Healthcare and McKnight's


PDF download: Member: $1550 | Non-member: $2500

Print copy: Member: $499, call for bulk pricing | Non-member : $699

Order your copy from the HIDA Store 


Seasonality of Demand


Seasonality of Demand: Insurance Trends and Consumer Behavior Impact Healthcare Utilization is the third book in our Horizon Report series. The report examines the seasonal shifts in patient volume and provider activity in all markets over a six-month period.


PDF license: Member: Free download | Non-member: $1550

Print copy: Member: Free | Non-member : $399

Order your copy from the HIDA Store 



Home Care


Home Care Evolution: Increasing Demand Drives the Market is the second book in our Horizon Report series. The report examines the types of services being delivered to and demanded by an increasingly-larger aging population and their in-home caregivers. We look at a myriad of options for provider and distributor participation as well as effects on manufacturers.


PDF license: Member: Free download | Non-member: $1550

Print copy: Member: Free | Non-member : $399

Order your copy from the HIDA Store 


Primary Care


The Q4 2015 title, Primary Care Evolution: Care Settings Shift to Meet Consumer Demands, takes a look at new and evolving patient care models driven by increasing consumerism in healthcare. Included segments profiled are retail clinics, urgent care, telehealth, point-of-care testing, on-demand lab services, and changes in emergency rooms and 911 response.


PDF license: Member: Free download | Non-member: $1550

Print copy: Member: Free | Non-member : $399

Order your copy from the HIDA Store 

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