Executive Conference
March 6-9, 2012
Four Seasons Resort & Club
Dallas, TX
Manufacturers Seminar
May 29-31, 2012
Millennium Knickerbocker Hotel
Chicago, IL
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2011 HIDA Distributor Financial Performance Survey
Guidance for Submission
What is this survey about?
The 2011 HIDA Distributor Financial Performance Survey is HIDA’s annual benchmarking study of member financial and operating performance. It presents detailed numeric analysis of confidential member data in a Financial Performance Survey Report available free to participants, plus it offers other more specialized reports for individual participating companies and sub-groups of participants.
What will my company get out of participating?
All participating organizations will receive a free general survey results report containing:
- An executive summary of the findings, similar to the HIDA market reports.
- revenue growth, industry credit practices, industry inventory practices, credit utilization, working capital, and account receivables.
- Key operating areas information on: operating results (average invoice size, employee costs as a percent of gross margin, selling costs as a percent of gross margin, employee efficiency metrics such as sales per employee, and gross margin per employee).
- Asset management information on: inventory turnover, accounts receivable days outstanding, and accounts payable days outstanding.
- Marketing and sales results for: average order size, sales per outside salesperson, and gross margin per salesperson.
In addition, all participants will receive a free confidential profit report which provides overall industry, market segment, and size related profit performance for the past year. Participants will also receive an individual performance report that permits detailed comparison of your operating and performance results with other companies in your market segment and of a similar size as well as high performance companies in your market segment. This report also provides a three year summary of your results. Finally, participants may also elect to be part of a smaller sub-group to receive results based on only a peer group defined by sales size and market type.
How can I participate?
The survey is easier than ever to complete this year because it is now online. Just follow the prompts in the interactive PDF. If you would like to see the questions beforehand, you can also download and print a paper copy (click here to open the document). Also new this year, you will be provided your key operating and performance results instantly upon completing the questionnaire.
Who will see my company’s data?
The information you submit goes to, and is kept in, a secure (SSL) environment. No other participating company will have access to your company’s individual information. Data will be analyzed and reports written by HIDA’s external research partner, Dr. William Cron, Associate Dean of the M. J. Neeley School of Business at Texas Christian University. Dr. Cron has served as Principal Investigator for this survey for more than two decades.
Who can I contact for more information?
Chris Thompson, HIDA Director of Business Intelligence, at (703) 838-6126, or thompson@hida.org.
TAKE THE SURVEY NOW (You may also print from this download copy)
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