Howard Dean, M.D.

• Six-term Governor of Vermont
• Candidate for 2004 Democratic Presidential nomination
• Former Democratic National Committee Chairman
• Practiced internal/family medicine with his wife who is also a physician

Pat Buchanan

• Three-time presidential candidate, syndicated columnist, and one of the nation’s foremost conservative political figures.
• Senior advisor to three presidents
• Regular contributor to MSNBC; has hosted CNN’s Crossfire;  panelist on The McLaughlin Group
• Author of Where the Right Went Wrong and many other books

The 2010 Executive Conference opens with fireworks as two of the most controversial leaders from the left and right lock horns on the political environment, the future for healthcare, and economic policy.

Sponsored by:

10:00 a.m. – 11:15 a.m.

Increasing Distribution’s Share of Hospital Purchasing
Panelists:
Rosalind Parkinson-Administrative Director Materiel Systems, The Ohio State University Medical Center
Joseph Bane, Purchasing & contracts Manager at the Tufts - New England Medical Center
Sandra Erickson, Director of Business Integration, Iowa State Health Systems
Peggy Samuels, Director of Distribution & Corporate Procurement Chief Operating Officer, Iowa Health Systems Consolidated Services

• What drives decisions to purchase through self-distributing manufacturers vs. distribution
• Hospital materials managers’ supply chain objectives
• How distributors and the vendors that sell through them can clearly articulate the benefits to hospital decision-makers

Improving the Physician Practice
Panelists:
Sandra Goode, Nurse Manager, Flagler Family Medicine
Dr.Todd Batenhorst, Vice President, Flagler Family Medicine
Dr. Tom Schwieterman, Director of Research and Development, Midmark Corporation

• What factors impede practice efficiency and profitability
• How manufacturers and distributors can better assist physician practices improve quality and productivity
• Evolving the distributor’s role to a consultative, business-advisor status
  Sponsored by:

Targeting Healthcare Growth Areas
Panelists:
Tim Victor, Executive Director of Statistics, GHX
Michael Visnich, CEO, Goodmark Medical

• The fastest growing healthcare markets
• The current and future role of distribution in serving these markets
• Strategies for success in penetrating emerging opportunities

Social Networking as a Business and Marketing Tool
Panelists:
Heather Llorca-Kropp, Director of Marketing, Dukal & Chair of membership Committee for PWH
Bill Cron, Professor of Marketing, Texas Christian University
David Claire, Director of Business Development (R&D), Midmark Corporation

• How leading-edge healthcare companies and other businesses are employing social networking to achieve their marketing and customer service goals
• Making new media and tried-and-true marketing strategies work together for business growth
• Why marketing through social media is considered an imperative for reaching next-generation customers and employees

2010 Economic Forecast for Healthcare Business | 1:00 p.m. – 2:00 p.m.

Todd Buchholz Former White House Economist

• Find out when the real economic turnaround will begin
• Understand how global forces will impact the US economy, the stock market, and your business
• Take a look ahead on economic policy and industry regulation

Economists say the recession is officially over, but how soon will that translate into real growth?  Get insights for 2010 and beyond in this session led by a leading economic forecaster. Former White House economic advisor, Harvard professor, and business speaker Todd Buchholz is the author of Market Shock: 9 Economic Upheavals that Will Shake Our Financial Future and New Ideas from Dead Economists.

2:30 p.m.  – 3:30 p.m.

GPO Impact on Hospitals and Alternate Site Markets
Panelists:
Krista Marshall, Director, Sourcing - Regional Aggregation, Premier
Diane Ashley, President and CEO, Seagate Alliance LLC
John Pritchard, Publisher, The Max

• Latest GPO trends, in particular the growth in regulated purchasing coalitions 
• The impacts of group purchasing growth on distribution to physician offices and other non-hospital providers
• Strategies for improving supplier-GPO relationships

Sponsored by:

Optimizing Sales and Marketing, Barry Lawrence, Texas A&M

• The importance of stratifying customers
• The dangers of relying on the sales force to improve profitability
• Increasing market share of core customers
• Optimal allocation of sales force time to maximize profitability
• Inventory-customer-supplier strategies

EMR and Stimulus Funding: Making It Work for Your Customers
Panelists:
Michael Paquin, Co-Chair of CCHIT, MDP Group Inc.
Mark Anderson, CEO and Healthcare IT Futurist, AC Group, Inc.
Paul Edge, Director, Product Development, Microsoft

• How government funding is impacting providers’ decision-making about EMR and HIT
• Technology advances that could speed adoption
• What’s holding providers back from taking the EMR plunge

John Sculley, Former Apple CEO

• As Apple CEO for 10 years, grew the company from $500 million to $8 billion in revenue and made the Mac the largest-selling PC
• Former president and CEO of Pepsi who helped Pepsi become the largest selling package goods product in America
• High-tech entrepreneur and venture capitalist helping to build more than 10 successful companies

John Sculley knows about game-changers.  He knows from personal experience that the most successful companies are the ones that seize a moment of economic upheaval or competitive challenge as an opportunity to transform their industry.  John will share his experiences with Apple, Pepsi, MetroPCS, and with channel partners like Wal-Mart, on how they re-invented the ground rules of marketing. Currently, John is a co-founder of Watermark Medical, one of the most innovative connected health and wellness diagnostic service companies.

Sponsored by:

9:20 a.m. – 10:30 a.m.

• Physician Market Roundtables
• Hospital Market Roundtables
• Long Term Care Market Roundtable
• Home Care Roundtable

10:45 a.m. – Noon

• Lab Roundtable
• Equipment Roundtable
• Consumables / Vendor Relations Roundtable (Physician)
• Consumables / Vendor Relations Roundtable (Long Term Care)
• Consumables / Vendor Relations Roundtable (Hospital)

Andrew Van Ostrand, HIDA Vice President, Policy and Research

• How the outcome of the healthcare reform debate will impact healthcare providers and markets
• Reimbursements, care quality and patient migration - winners and losers
• Implications for employers and individuals
• What’s next: other critical policy issues ahead

Healthcare reform is the Obama Administration’s most important priority. HIDA’s Andrew Van Ostrand tracks the debate daily and whatever happens, he will have insights on the impact for HIDA members and their customers.  If reform passes, Van Ostrand will share his forecast for how the particulars of the plan will impact specific types of providers. If it fails, he will offer insights on what’s next for providers, insurers, and patients.