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Team members become trusted advisors - Edward Garro, AMS of Henry Schein What is the AMS Sales Training Program?

The Accredited in Medical Sales (AMS) program is a comprehensive sales education program designed to make healthcare distributor and manufacturer sales representatives more knowledgeable and more successful. The AMS training program is used by HIDA’s national, regional and local distributor members, and by manufacturers who sell through distribution.

This nationally recognized program offers the only series of courses designed to prepare candidates to earn the AMS designation, an elite industry certification held by more than 1,100 healthcare sales professionals establishing their level of competence as medical products sales professionals.

Achieving AMS accreditation shows your customers and your company that you have the comprehensive knowledge required in today’s changing healthcare environment.

The AMS Training Program Offers a Complete Library

  • The 13-course core curriculum serves as a foundation of training and as preparation for the AMS exam
  • The master’s curriculum provides advanced-level training and the opportunity to earn AMS points to maintain accreditation through the constantly growing list of courses
  • A variety of training media encompasses text courses, audio courses, video courses and e-learning options
  • Portal allows flexible access to online education and tracks progress

For a full list of AMS courses and descriptions, download the AMS catalog.

Who It’s For

The AMS Sales Training Program and AMS accreditation will benefit any medical products salesperson.

  • Healthcare distributor reps serving hospitals, physicians, long term care facilities, and other medical providers
  • Salespeople for healthcare manufacturers who sell through distribution

The comprehensive AMS library is also extremely valuable as a training resource for:

  • Sales managers
  • Telemarketing professionals
  • Operations staff and managers
  • Supply chain managers
  • Customer service representatives

Benefits for the Sales Rep

Your AMS accreditation shows that you value professional development, that you are committed to providing leading-edge solutions for your customers, and that you bring more to the table than your competition. Your accreditation provides a definitive measurement for your professional skills and knowledge. AMS professionals receive lapel pins, certificates, and brochures that communicate the importance of their achievement to customers and vendors.

AMS Professionals Are Recognized for Their Value

    • Ability to better serve their customers
    • Enhanced value to the supply chain partners with whom they work
    • Increased worth to their employer

Benefits for the Company

The Accredited in Medical Sales (AMS) designation proves to customers and vendors that your sales force is among the elite in medical product sales. With AMS Sales Training, companies can:

Increase Sales
  • AMS courses give sales reps the confidence to discuss complex healthcare issues and solve business problems
  • AMS accreditation can help both novice and experienced sales reps grow volume and profitability in their territories
Recruit and Retain Sales Professionals
  • Offering a comprehensive training program makes companies more attractive as employers
  • AMS Sales training helps reps close more sales, increasing their job satisfaction and their income
Access a Turnkey Solution
  • The AMS Sales Training Program serves as a complete company training program, or can complement existing training
  • Field deployment is easy, with online access to course materials and testing
  • Courses are updated regularly and new courses published every year

To learn more about the AMS Sales Training Program or to purchase an AMS license,
contact Cindy Chen at
chen@hida.org or 703-838-6114.

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